fatBuzz

Social Media Podcast 42 is now available - Gordon explains why things are not so Black and White and much more!!

2012-01-20T09:00:00.000Z

Taking part in Social Media podcast Episode 42 we have Gordon White, Kyle Murdoch, Kirsty Hunter, and Iain Murray.

All back and refreshed after the festive season break, we resume the usual banter and chat about social media, gadgets and relevant (and sometimes not so relevant) news items. As normal, we have the odd disagreement and a few laughs as we talk through an interesting and varied list of topics and, for the first time, we announce the winner of our fatBuzz Social Media Podcast Green Award!

On Social Media Podcast No.42 we discuss the following:

The Steve Jobs doll - Can you patent a person?
Linked-In - The user who claimed constructive dismissal because of content posted on his profile and his online CV. For more information on this you can read the blog post by Innes Clark, Partner with Morton Fraser
Personal profiles - do you have a different persona on-line?
Posting content - why do people share so much information on-line?
Rupert Murdoch - he joins Twitter and immediately picks a fight with Google
Steve Jobs book - what Kyle didn't have to say about it!
MyPermissions.org - a new platform for managing your on-line permissions
FitBit and Endomondo - Iain's useless fitness apps
Augmented Reality - where is it at and is the cost of entry a barrier to greater uptake?
QR Codes - Heineken's great campaign and other good ideas
The new fatBuzz Social Media Podcast Awards - who wins our first award? The Green Award
Mark Zuckerberg - Gordon gets an email from the Facebook founder
Top level domain names - the new top level domains - are they a license to print money?
Wikipedia - the first internet strike
fatBuzz.TV - a new resource from fatBuzz
NetFlix - the UK launch
Zappos - the recent data breach and the strange decision to shut down telephone lines and block the blog outside the US
Facebook Insights - the new Facebook Insights has been released with lots of useful information for brands
Recommended Blogs - do you have any blogs you would recommend to other listeners?
Targeted Social Media Marketing - we discuss the benefits of building a relevant community

We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Play the podcast here:

Subscribe/Download Social Media Podcast on iTunes

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

You can also follow the Social Media Podcast on Facebook now - visit and "Like" the new Social Media Podcast Facebook Page HERE.

January New Media Breakfast - Breaking the Rules

2012-01-06T08:00:00.003Z

Date: Friday 27th January 2012
Venue: 29 Royal Exchange Square, Glasgow
Topic: BREAKING THE RULES

Happy New Year to you all. The festive season is behind us now and hopefully you're all getting back into gear and up to speed with your businesses. It was an extremely busy year for fatBuzz as you can see in our end of year post. The team all enjoyed the much needed break over the holiday period however, we're back refreshed and ready for the year ahead.

We are delighted to announce the first New Media Breakfast of 2012 and the subject is:

"Breaking the Rules"

TOPIC
Social Media and Web 2.0 technology is not only changing the way we communicate and market our businesses; it is changing business models and creating completely new opportunities every day. We will take a look at how some of the conventional rules of marketing are changing and, how some successful businesses today would not have been possible even a short time ago.

So, it may not be so much about 'breaking the rules' but more about how the "rules" are changing and what that means to the way you communicate with your customers. We will ask questions such as:

• Do we need to spend lots of money on advertising?
• Do we need to court the media to write nice things about us?
• Do we need expensive premises and high stock levels?
• Do we need banks to fund our business ventures?
• Do we really make the most of word of mouth marketing?

We hope by exploring some of the changes in conventional marketing and communication you will get ideas and inspiration about how your business can use New Media to take advantage of opportunities in existing markets and, help you identify how to open potential new markets. It may even help you to identify completely new business models for your product or service.

ABOUT THE SPEAKER
This New Media Breakfast presentation will be conducted by Gordon White, Managing Director of fatBuzz Ltd.

HOW TO BOOK

Non No.29 Members - £10 +VAT

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with your membership number and he will add you to the attendance list. We hope you can make it along to this event. If so, I look forward to seeing you on the day.

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fatBuzz - A big FAT year!

2011-12-22T09:30:00.005Z

It's been a really busy year for fatBuzz and now that we are moving into another year we thought we would highlight some changes that have taken place over the past 12 months.

NEW ADDITIONS
Since our re-brand, we have moved to a smashing new office space in Kinning Park that acts as home to our ever expanding fatBuzz family. Although the office is bigger than we were used to, the bigger space is needed as there are a few new faces that have been added to the fatBuzz family. This is in response to the development of relationships with existing clients in marketing, social media, design and events and, the addition of many new clients throughout the year.

In June Kirsty joined the team as our new Social Media Account Manager and only weeks ago we welcomed David, our new Web Developer. We also have Emma, our intern, working with us every Friday afternoon.

We would also like to thank Jennifer Holloway who has contributed some extremely popular content to this blog during 2011, we look forward to more insights into personal branding from Jennifer in 2012.

NEW CLIENTS AND NEW RELATIONSHIPS
We've had the pleasure of working with many new clients including, Blackwood Foundation, Colordarcy, CommsWorld, Cumbernauld College, Grant Property, Kirkwood Fyfe, Miascape, Mister Singh's, Mitchells, Morton Fraser, QD Events, Scotland Rugby League, SecuriGroup, The Booking Room, The Golf Lounge and, Today's Great Deal. We are really looking forward to working with each of them in the new year. In addition, we have around six new relationships to announce early in 2012.

We are also really delighted to see our existing clients developing their design and social media activities; an excellent example of this is evident in a recently written post about one of our clients, Deans. They have decided that with our initial help, support and guidance they are now confident and knowledgeable enough to take their Social Media Management in-house. It’s not the end of the relationship between fatBuzz and Dean’s; it’s the start of a new relationship - read the post to find out about our approach to guiding clients in social media.

DESIGN

Many people forget that as well as providing Social Media strategies to businesses, fatBuzz offer a full range of design expertise including Branding, Print Design, Web Design and Web Development. Things have been going particularly well with our design clients, so much so that David our new Web Developer has joined us to help with the hectic schedule and we are really excited about developing our list of clients in Web Development and Design in 2012.

Some of design projects that we have worked on throughout the year: John Dick & Son, Minoan Group, The Partners Suite, Vision OS, Orli Designs, The Beauty Cellar, Empire, Encore FS, With Kids, Gormac Coachworks, Cancer Research UK and, With Kids

NEW MEDIA BREKFAST
The New Media Breakfast has gone from strength to strength and we are really delighted with the previous 12 months and we are excited about the forthcoming year. Thank you to all our guest speakers with a special shout for Mitch Joel, CC Chapman, Paul Levinson and Donna Papacosta, all of whom contributed video content for the New Media Breakfast. The biggest thank you is of course reserved for all of you who attended a breakfast during the year, your support is greatly appreciated. We're looking forward to seeing you in 2012 for more bacon rolls, coffee and discussions on New Media developments and how they can be integrated into your business.

GORDON SPREADS THE SOCIAL MEDIA LOVE!
Not only have we been really busy with design, events and social media but Gordon has also been busy with a number of speaking engagements including SIE, The Entrepreneurial Exchange, The Event Organisers Conference, Elevate's Integrated Marketing Communications Seminar, Grampian Food Forum and B2BShowcase, Glasgow.

SOCIAL MEDIA PODCAST
Our Social Media Podcast has enjoyed lots of success this year with subscription numbers continuing to increase and episodes reaching No.1 in the Audio Podcasting category on iTunes on more than one occasion. A special thanks to Sallie Goetsch who has generously contributed to the podcast during the year. The series has reached an epic 41 episodes with our latest Christmas Episode available here. Gordon and Iain are STILL struggling to agree on anything! Will they ever?

EVENTS
It has been a busy year within our events department having organised numerous Charity events including the St Patrick's Day Ball and With Kids' Mid Summer Ball.

2012 is set to be another hectic year as we are planning St Patrick's Day 10th Anniversary Ball, The Rotary Club of Scotland's centenary Ball and we are delighted to have been appointed to organise 3 events for With Kids during 2012 - watch this space for more information on these and other events..

fatBuzz FLOWER

Our beloved fatBuzz Flowers continue to put smiles on our clients faces. Don't worry if you haven't yet received one, we haven't intentionally left you out... we'll get to you eventually! If you feel that you have been missed out, give us a nudge by letting us know on our Facebook page.

So it's fair to say it's been a pretty busy year for fatBuzz and we have enjoyed every second of it! Here's to 2012 and all it has to bring. We would like to wish everyone a very Merry Christmas and a truly wonderful New Year!

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Why you should invest £1.49 ($2.30) in a QR Code Reader

2011-12-20T09:00:00.003Z

QR Codes are becoming increasingly popular and brands are starting to realise the potential they offer for delivering something special to the user. There is generally a greater understanding and acceptance that the QR Code landing page has to deliver a positive experience for the user; QR Codes that simply take you to the landing page of your regular web site are generally a bit of a let down. However, a code that takes you to a relevant piece of video, discount voucher, podcast, free download, or something to do with a specific campaign will usually be a positive user experience.

Brands are also catching on to the ability to customise their QR Codes and make them more visibly appealing. However, there is a problem that may stifle creativity, sub standard QR Code Readers, or sub standard mobile devises or, a combination of both.

QR Codes can be altered substantially which allows us to be fairly creative with design and colour combinations however, it is frustrating that we have to design codes within the limitations of the hundreds of free QR Code Readers that simply don't do the job.

We generally test each code on eight different code readers; seven of them are free applications and one is a paid application (Optiscan) and we are not happy to release a design unless it scans on all seven of the free code readers. Invariably, we have to amend the design to ensure this will happen and in doing so we usually have to compromise our design.

It is also interesting to note that we have never seen a QR Code that doesn't scan in the paid app that does scan in the free apps. It is also worth noting that one of these free apps; i-nigma usually matches the performance of the paid app.

Here's a simple demonstration; we recently created the QR Code below as an experiment - the one on top scans perfectly using Optiscan and i-nigma but not the six other free apps. The one beneath it shows how much we had to "dim down" the design in order for it to work on the six other free apps. Try it on your scanner.

Therefore, you have a choice - invest in a decent QR Code Scanner such as Optiscan or, at the very least, get i-nigma.

Below you will see a selection of QR Codes we have created recently, if you would like to see them and others in more detail please click here to see them in out Facebook gallery.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

You can also follow the Social Media Podcast on Facebook now - visit and "Like" the new Social Media Podcast Facebook Page HERE.

Take 2...4...6...8 - time to get Auto Cue

2011-12-19T17:00:00.029Z

Not everyone is a natural in front of the camera and this is something we at fatBuzz know only too well. Video production is an increasingly popular service that we provide to our clients and it is something we use a great deal ourselves.

It is a really effective method of engaging with customers as it gives the person viewing the video a real idea of who the people are behind your business. It also gives you the chance to get an engaging message across.

While filming our "Quick Buzz" series, we realised that we talked a big game, but were rather hopeless at some points, some of our team members soon saw how it was in some ways a lot harder to be infront of the camera, than behind it.

With this in mind, we came to the conclusion that creating our video content would be much easier if we had some sort of autocue equipment and software, so that we weren't trying to memorise every line. Malcolm and Kyle then sourced all the autocue equipment, which is incredibly easy to use, and makes our video footage even easier to capture.

To prove to you that we're not as perfect as you all may think, we have created our very own outtakes video, hope you enjoy...

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If you have any questions regarding video production or would like to use our Auto Cue service, please feel free to contact us.

Social Media Podcast No.41 available now - Lots of Christmas banter and Edward Reid's single

2011-12-16T08:00:00.000Z

Taking part in Social Media podcast Episode 41 we have Gordon White, Kyle Murdoch Kirsty Hunter, and Iain Murray. This is the "Christmas Episode" and, whilst we do go "off theme" once or twice, it is generally a Christmas edition. There's the usual lively debate and a very special treat at the end - We have Britain's Got Talent's Edward Reid's Christmas Single recorded for Aberlour Child Care Trust.

We've put the single on the podcast so that you can listen before you buy! Yes, we want you to go to iTunes and download the single - every single penny raised will go to help the children supported by the great work done by Aberlour. So, as a favour to the Social Media Podcast team, please buy a copy of the single (or the full EP) it's well worth the money.

Buy the Aberlour Choir featuring Edward Reid here.

As with recent episodes I have listed the topics in a slightly different way the feedback seems to be that you liked this method of highlighting the various topics we argue about.

On Social Media Podcast No.41 we discuss the following:

The New Twitter Business Pages
@SantasPage - a fatBuzz experiment
Twitter - Are brands truly engaged with their Twitter followers?
Twitter - the new mobile App
Google - The new home page layout
Google+ - The new fatBuzz Google+ Page
The "Big" Storm - #HurricaneBawBag
Heineken's Christmas Tree - The giant TV Tree in Singapore
John Lewis and Waitrose - A collaboration with QR Codes
Christmas Apps - "Deck the Screens", Charlie Brown & Christmas List
The Story of Christmas - A Social Network Christmas
Iain's 3 stupid gifts - Listen and judge for yourself!
Iain's new Samsung Galaxy - and the much better iPhone4S!!!
Adobe - No further development of Flash Player on mobile devices
Monitoring Social media during the holidays
The fatBuzz Winter Gift - we reveal what it is
Android open a store - in Australia!
Portable North Pole TV - ideal for the kids this Christmas
Aberlour Child Care Trust - the Christmas single with Edward Reid

We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Play the podcast here:

Subscribe/Download Social Media Podcast on iTunes

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

You can also follow the Social Media Podcast on Facebook now - visit and "Like" the new Social Media Podcast Facebook Page HERE.

Quick Buzzin' for Christmas

2011-12-14T10:37:00.000Z

Here we have brought you latest addition to the Quick Buzz Series. "Quick Buzz" is a series of 30-60 second videos clips by fatBuzz bringing you news, events and updates from the world of Design, Marketing and Social Media. You can find these videos on our YouTube Channel, Facebook Page and of course our Blog.

Here we have the newest member of the fatBuzz team, David, our new web developer. David tells us that it is important to not only make sure that your website is nice to look at, but easy for the visitor to use as well.

Here Kirsty takes us through one of the new changes to the business Facebook pages. During a normal day's work, Kirsty stumbled across a new app for facebook business pages. This app allows you to create discussion forum on your page.

Finally we have Gordon talking about how it is important to manage your linkedin content responsibly and courteously. In this video, Gordon gives a good example of a situation he was in, regarding his linkedin content, so he talks us through the correct process of dealing with your profile properly

That's all for now but keep and eye out for more Quick Buzzes from the fatBuzz Team.

If you have any questions about the topics mentioned above, or you have suggestions for a topic you would to hear in a future Quick Buzz, please let us know on our Facebook Page, and member of the team will get back to you.

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As the Giant Pandas arrive in Scotland, Dean’s is released into the wild…

2011-12-03T19:16:00.002Z

Travelling North on Thursday I listened to the news story about the long awaited arrival of two giant pandas in Scotland, I wondered if we would ever see the day that a panda cub is released into it’s natural habitat to enjoy life in the wild. I realised the purpose of my trip had striking similarities to that scenario; I was going to visit Dean’s to start the transition from fatBuzz managing their social media to them doing it internally.

Dean’s now feel comfortable about managing their social media presence and I am confident that they will manage it and, continue to grow their highly engaged community. Dean’s is a great client, they listen to advice, they have embraced social media, they opted for an organic growth and, they committed to the plan – now they are reaping the rewards.

The main thrust of their social media presence are the blog, Facebook page and, Twitter. However, they are now starting to enjoy success with video content on YouTube and phenomenal download numbers from their video podcast on iTunes. They have also adopted tools such as QR Codes; they have perhaps one of the best examples you’ll see in their recently published Recipe Book (Try scanning this QR Code lifted from the Scottish Scones page in the book).

Dean’s opted for an organic growth in order to build a relevant community that wants to engage with the brand. Yes, we did run the odd competition but only if it was relevant to Dean’s product range. They were patient in the development of the community and they trusted the plan to attract fans and followers with good, interesting, relevant and, regular content; they avoided big giveaways and irrelevant promotions and that will now pay dividends.

Visits to the blog are very healthy and growing, “likes” on their Facebook page are increasing everyday, followers on Twitter are multiplying but the team at Dean’s are not overly concerned with numbers; they are rightly concentrating on relevance and engagement rather than big numbers. The number of shares, likes, tweets, re-tweets, tags and, comments are the important figures for them. They are open to suggestions and willing to try things; likewise, they have made great suggestions based on their increased understanding of social media and how it works. They are not afraid to try things, neither are they overly concerned if not all of the initiatives are a resounding success.

It’s not the end of the relationship between fatBuzz and Dean’s; it’s the start of a new relationship. Much like a wildlife expert may tag a newly released cub in order to track it’s progress and keep a watchful eye, fatBuzz will adopt a “watching” brief, helping them if they require it. Moreover, we will continue to provide social media marketing ideas and keep them abreast of new tools as they emerge.

A year ago when we first met Dean’s, we said our aim was to get them to a stage where they could manage their own social media; it’s something we say to every client and we mean it. The client will always be more knowledgeable and passionate about their product than we can ever be, our role is to show them how build a community and how to transmit that knowledge and passion in an engaging manner. We are genuinely happy that Dean’s have reached this stage and that we have played a small part in helping them on the road to social media success.

I am increasingly frustrated at the numerous reports, surveys and, “research” that suggest businesses are not benefiting from social media. Certain people seem all too ready to report failure – but we don’t conduct surveys or commission research because many people fail their driving test, what’s the difference? They’ve done something wrong and they’ve failed. I firmly believe any organisation that claims social media participation was a failure has done it badly. Usually, they didn’t understand it or have a clear reason for doing it, they didn’t have a strategy and, they weren’t truly committed to it.

Fortunately, more and more brands like Dean’s are emerging and they will be the winners and here’s why:

they have a clearly defined strategy
they have adopted social media as part of their overall communications strategy
they have an excellent content strategy

These are the reasons why Dean’s will succeed and, why they are now ready to be released into the very natural habitat that is social media.

Oh, I almost forgot, they have a great team and a world-beating product range - I wonder if pandas like shortbread!

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fatBuzz just keeps getting fatter!

2011-12-01T11:21:00.000Z

It's busy busy busy in the fatBuzz office, so much so that we have a welcomed new addition to the fatBuzz family. We are absolutely delighted to welcome David, our new web developer.

Let us introduce David:

"I've had a huge passion for the web and graphic design from a young age. For the last four Years I have worked on many freelance projects for web, apparel and identity for a selection of clients that include musicians, small companies, photographers and journalists.

I am very excited to be part of the fatBuzz team because I believe they provide an excellent service to their clients in all aspects of design, marketing and social media. I look forward to bringing fresh, innovative ideas to the web developing division of the team. My main aim is to provide the clients with a unique, user friendly website that is aesthetically engaging and stands out from the rest; ensuring them a prominent presence on the web."

We would like to take this opportunity once again to welcome David to the team and we're all looking forward to what exciting new ideas he will bring to not only fatBuzz but our clients as well.

It's been two weeks since David's first day in the fatBuzz HQ, and he has already proven to be a great addition to the growing fatBuzz team.

If you have any questions for David regarding web development, please don't hesitate to email him.

And be sure to keep an eye out for some new and exciting websites very soon.

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QR Codes, Video and Negative Comments...

2011-11-29T13:51:00.001Z

We're back with more episodes to add to the "Quick Buzz" series.

"Quick Buzz" is a series of 30-60 second videos clips by fatBuzz bringing you news, events and updates from the world of Design, Marketing and Social Media.

In the first video we have Kirsty talking about how to deal with negative comments online. We often see that when companies have a negative comment posted on one of their social media channels, their first reaction is to delete it. This is the wrong thing to do, so take a few minutes to listen to Kirsty's wise words on how this situation should be approached.

We had extra fun filming this first video as Kirsty was the first member of the team to test our new Auto Cue !

Here we have Malcolm making his first appearance in the "Quick Buzz" series, where he talks about how important it is to use the right embed code, when embedding video on to your website. But also not to forget to upload your video content to as many relevant channels as possible to raise awareness of your brand.

Finally to round off our latest "Quick Buzz" update, Gordon talks about how important it is for your business to be using QR Codes. But sometimes just using them, simply isn't enough, you want to make your code stand out from the rest, you want people to have a reason to scan your code instead of your competitor's. You can do this by customising your QR code to match your company's branding.

That's all for now but keep and eye out for more Quick Buzzes from the fatBuzz Team.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

Social Media Podcast Edition 40 is now available - Google+ may conquer the World (slowly) and, Apples may be cheaper next year

2011-11-22T23:47:00.000Z

Taking part in Social Media podcast Episode 40 we have Gordon White, Kyle Murdoch Kirsty Hunter, David McKinlay and Iain Murray. This episode seems to have lots of laughter and plenty of the usual disagreements between Iain and Gordon - we may need another referee to decide who's right with some of these topics!

David McKinlay is our latest recruit at fatBuzz, he was thrown in at the deep end with this one because he only started his new role as developer the same day as we recorded this podcast - a big welcome to David, we look forward to his contributions in the future.

As with the last episode I have listed the topics in a slightly different way the feedback seems to be that you liked this method of highlighting the various topics we argue about.

On Social Media Podcast No.40 we discuss the following:

Google+ - flop, success, slow burner? - we discuss this at length
Google+ Business Pages - could this be the making of it?
Facebook - the new Timeline
Social Media Privacy Settings - an even greater need to take control
Google Music and Google Video - the latest news
Google App Store, iTunes and iCloud - what's been happening
Spotify, NetFlick,ILoveFilm - they all get a passing mention
Steve Jobs - A sad loss
Social Media Strategy - why you must have one
QR Codes - A look at Dean's new Recipe Book and QR Codes
Touchnote - they're doing Christmas Cards
Banjo App - Iain explains what it does
SiRi - why it can't find www.fatBuzz.com
UVoucher - Iain gets cheap Pizzas
CardMobili - Iain explains this pretty pointless App
AA Safety Cameras and Cams Ahoy - Why Gordon doesn't need such Apps
Sky+ and SkyGo - what's happening with these new versions
Smartr and Xobini - how the curate your engagement
Aura PR - We answer Laura's question about using video for business
iPad - Should Apple go cheap to protect market share - a good argument to finish

We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Play the podcast here:

Subscribe/Download Social Media Podcast on iTunes

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

You can also follow the Social Media Podcast on Facebook now - visit and "Like" the new Social Media Podcast Facebook Page HERE.

Exclusive offer to New Media Breakfast attendees

2011-11-22T17:06:00.002Z

Here's an exclusive offer to anyone attending the New Media Breakfast in Glasgow on Friday; we will evaluate some of your recent HTML Emails FREE OF CHARGE!

In order to keep the presentation as interesting and relevant as possible, we would like to feature email campaigns that have been used by attendees so, if you would like us to take a look at your html emails please email David at david@attacat.co.uk

We have done this in the past and I can assure you that the guys will offer a very fair appraisal of your campaigns and they will suggest ways to improve what you're already doing. It also makes it much more interesting for the other attendees if they can use examples of campaigns and possibly get some background information about them beforehand. So don't be shy, get your examples over to David.

For those of you who haven't yet booked, here are the details of the next Glasgow New Media Breakfast.

DATE: Friday 25th November 2011
VENUE: No,29, Royal Exchange, Glasgow
PRESENTER: Kiril Bunin & David Clark

Email Marketing is often overlooked when it comes to discussing new media but it is still one of the most effective marketing tools available to businesses today. Likewise, there are some common mistakes in Email Marketing that render campaigns useless or, ineffectual.

This presentation will take you through some of the things to avoid and some of the common pitfalls of Email Marketing. It will also share some valuable tips and tricks that will help you to get greater success from your email campaigns in the future.
Here are some of the area that will be covered at the New Media Breakfast:

Are you unsure how to measure the performance of your email marketing?
Have you optimised your subscriber list?
Do you have a plan or strategy in place?
Are you using the right email platform for your business?

The Speakers
Kiril Bunin

The foreign variable in the Attacat equation. Kiril is our resident conversion rate optimiser and self confessed ‘scientist’, his passion for enhancing conversion rates through a process of stringent testing & optimisation has been put to great use within Attacat.

David Clark

David joined Attacat from a background in sales and retail and with great experience of dealing with customers he knows exactly what they are looking for. He has wide management experience in food retail and furniture sales with teams both large and small. He also has a great knowledge of the self catering property market.

Now an AdWords qualified professional, David likes to keep up to date with all the internet marketing goings on that keep the Attacats busy all day.
Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 25th November 2011
Time: 7.30am for 8am

HOW TO BOOK

Non No.29 Members - £10 +VAT

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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Keep taking the tablets

2011-11-14T09:00:00.001Z

Everyone has a personal brand, whether they realise it or not. It’s the picture that people build up of you in their minds eye as they collect ‘clues’ to who you are. Some of those clues will come online (they’ll Google your name, check out your LinkedIn profile, see what you’re tweeting, browse your Facebook updates, watch any YouTube clips).

And some will come offline (they’ll shake your hand, see what you’re wearing, hear how you’re speaking, check out what you’re driving.)

But there’s a place where both online and offline clues come together, and that’s with your choice of tablet.

It’s something that’s come to my attention recently; I popped into the Apple store on Regents Street with the aim of asking a few questions about an iPad – nothing more. But I got caught up in the buzz and ended up walking out £499 lighter, clutching my iconic plastic bag.

When I got to my next meeting, the person said, “Oh, you just got an iPad, my husband loves his.” The same happened at the meeting after that, “My boyfriend bought it for me and now I couldn’t live without it.” And all of a sudden, I was a member of ‘the club’ and those people bought into my personal brand a little bit more. (The subconscious thinks along the lines of, “We have something in common - I have an iPad and I’m a good person, so it follows that she’s a good person.”)

But then something happened…I took the iPad back. Now just stop a minute and take note of your reaction to that.

If it’s anything like the ones I’ve received from iPad owners, you’ll think I’m mad and perhaps some of the buy in I had will disappear. Because people seem genuinely disappointed when I tell them I just couldn’t get on with it. And telling them I now own a Samsung Galaxy 10.0 instead doesn’t seem to cut the mustard. I’m officially ‘out of the club’.

But then I realised something: that’s exactly where I want to be. Because the biggest motivator of my own personal brand is ‘doing things my way’ (which usually means doing things differently from the majority). Reports that Apple has 73% of the tablet market and that, among would-be buyers, only 6% plan to buy the Galaxy mean the niche club I’m currently a part of is likely to stay that way…which suits me fine! So the tablet I chose does indeed give the right clues to my personal brand.

So what clues do you give about your personal brand with your choice of tablet? And what clues to you get from others’? Leave a comment to let me know.

About Me

You may remember I presented at the Glasgow and Edinburgh New Media Breakfasts earlier this year on the subject of personal branding. It's a pleasure to be guest blogging on the fatBuzz Blog, hopefully I can bring you some useful information in the future. Meantime, you can read more from me on my own Spark Branding blog here.

Alternatively you can contact me via Linked-In or Twitter at the links below or via Fiona MacDonald fiona@fatbuzz.com

Follow me on Twitter
View my Linked-In profile

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Team members make their Quick Buzz debut

2011-11-09T13:33:00.001Z

Since our last post on our series of Quick Buzz videos, other team members have decided to make their first appearance in front of the camera.

If you have seen these videos before 'Quick Buzz' is a series of 30-60 second videos clips by fatBuzz bringing you news, events and updates from the world of Design, Marketing and Social Media.

The first video is by our newest member of the team, Kirsty. In this edition Kirsty gives you her first Quick Buzz about Facebook pages.

The next part of the series is from Marion of fatBuzz, where she share's her extensive knowledge in event management on how to run a success event.

Here we have Gordon,talking about how it is important to be yourself on social media as it will create more engaging conversation.

Finally we have Cecilia, our senior designer, gives us a very useful tip on how it is important to adapt a square format of your logo so you can make it work with social media.

These videos will be syndicated to our various social media platforms, such as Facebook, Twitter, Blog, YouTube and you will also be able to find them on the fatBuzz website. Be sure to look out for the next Quick Buzz with other members of the fatBuzz team. We would be interested to find out what you would like to see on future 'Quick Buzz' episodes, so please don't hesitate to tweet or facebook us.

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With Kids Charity Race Night

2011-11-08T11:50:00.000Z

One of our chosen charities at fatBuzz, are trying to raise money by holding a race night this month. We would really appreciate it if you took the time to read this post. With Christmas just around the corner we know this time of the year can be especially hard for deprived families in Glasgow's east end. With Kids are a great Glasgow based charity that provide many different services to these families.

The Courtyard Bar are very kindly organising and sponsoring the With Kids Charity Race Night on the 23rd November. They are helping them raise funds for Christmas and we would love for you to join them for a great night. With Kids have recently written a post regarding our Christmas Appeal highlighting how vital donations and fundraising is to the charity at Christmas time.

The Race Night is a welcomed addition to their fundraising efforts to help in the lead up Christmas. This time of year is a tough time financially for many and through fundraising events and kind donations they aim to make sure no family is left with nothing at Christmas.

Join everyone at The Courtyard Bar, 84 West Nile St. 7.30pm on 23rd November. There will also be live entertainment, Tombola and Raffle Prizes.

If you would like to make a donation or help With Kids with donating anything to their Christmas Appeal, they would love to hear from you. Contact With Kids on 0141 550 5770 or email us.

You can keep up to date with what With Kids are up to on their Website, Blog, Facebook Page or you can follow them on Twitter.

Thank you for taking the time to read this post, so please help us spread the word about the event by sharing this with your online friends using the share buttons below.

If you have found this post of interest then the chances are your friends will too. Thank you!

Edinburgh New Media Breakfast - QR Codes and making them work for your business

2011-11-04T01:20:00.000Z

QR Codes don't need to be strange little black and white boxes inserted as an "add on" to your page or advert; they can be the focal point of the advert.

Neither do they have to link to the home page of your web site (in fact, they probably shouldn't), they can link to any number of things like videos on YouTube, Podcasts on iTunes, specially created pdf files, Google Maps, your Skype account - the possibilities are endless.

And, because there are so many options, QR Codes offer endless potential to businesses, charities, events, individuals, brands, etc. etc. So, make sure you dont miss the next Edinburgh New Media Breakfast all about this exciting way to promote your activities. (Full details below)

QR Codes - How to make them work for your business

DATE: Thursday 10th November 2011

VENUE: Tigerlily, George Street, Edinburgh

PRESENTER: Jim Divine

We have been asking people for suggestions for topics for the New Media Breakfast and one in particular keeps coming up - QR Codes.

At the November New Media Breakfast we are delighted to announce that Jim Devine will share his knowledge and experience of QR Codes and demonstrate how they can be used for your business development in the future. We look forward to Jim's presentation and some of the case studies and examples that demonstrate the endless opportunities QR Codes offer businesses today.

In the words of Jim Divine, creator of the Cyberlogo the QR code phenomenon has been a long time coming. These little black and white patterned grids have been on our radar for a few years, but you may be surprised to know that they have been a part of everyday life in Japan for over a decade yet are only now getting the exposure and recognition they deserve in the west. Why has it taken us so long to embrace this technology and realise its marketing potential? More importantly how can it create value in your business?

Jim will show you how to incorporate QR codes into your marketing and day to day business through examples and case studies.

ABOUT THE SPEAKER
Jim Divine first started in the advertising industry in 1985 with Marr Associates, winning many international awards for creativity. He stayed with Marr for 15 years before starting his own business 21nine in 2000.

He discovered QR codes in 2007 while working with the comedian Bill Bailey and has since been spending his life educating the masses and finding more creative ways to make the technology more digestible.

Venue: Tigerlily, George Street, Edinburgh
Date: Thursday 10th November 2011
Time: 7.30am for 8am

HOW TO BOOK

BOOK FOR NEW MEDIA BREAKFAST EDINBURGH HERE:

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FatBuzz Wear it Pink!

2011-10-28T11:00:00.001+01:00

It's 'Wear it Pink' Day and things have certainly went pink in the FatBuzz office! We have joined our neighbours Orb Group to raise money for Breast Cancer Awareness.

Everyone has come to work today sporting their finest pink garments, Kyle went that one step further with his favourite pink bobbed wig! Our loyal mascot Vince has even turned pink for the occasion!

There are pink sweets, pink slippers and rumour has it pink fizz for after work! It's Friday after all...

Although we are having fun (and laughing at Kyles wig), the events of today are for a very worthwhile cause. Wear it Pink Day sets out to raise awareness of Breast Cancer and everyone taking part is making a difference to 'BE PART OF THE CURE'.

Is your office is taking part in the nationwide event? We would love to see you photos of 'Wear it Pink' day so post them on our page and the best one will win a wee FatBuzz prize...

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Email Marketing - Are you making the most of your email? - November New Media Breakfast

2011-10-28T00:16:00.005+01:00

Are you unsure how to measure the performance of your email marketing?
Have you optimised your subscriber list?
Do you have a plan or strategy in place?
Are you using the right email platform for your business?

The Speakers
Kiril Bunin

HOW TO BOOK

Non No.29 Members - £10 +VAT

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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QR Codes - They don't need to be boring

2011-10-23T20:23:00.001+01:00

And, because there are so many options, QR Codes offer endless potential to businesses, charities, events, individuals, brands, etc. etc. So, make sure you dont miss the next New Media Breakfast all about this exciting way to promote your activities. (Full details below)

DATE: Friday 28th Otober 2011
VENUE: No,29, Royal Exchange, Glasgow
PRESENTER: Jim Devine

We have been asking people for suggestions for topics for the New Media Breakfast and one in particular keeps coming up - QR Codes. At the October New Media Breakfast, we are delighted to announce that Jim Devine will share his knowledge and experience of QR Codes and demonstrate how they can be used for your business development in the future. We look forward to Jim's presentation and some of the case studies and examples that demonstrate the endless opportunities QR Codes offer businesses today.

In the words of Jim Divine, creator of the Cyberlogo the QR code phenomenon has been a long time coming. These little black and white patterned grids have been on our radar for a few years, but you may be surprised to know that they have been a part of everyday life in Japan for over a decade yet are only now getting the exposure and recognition they deserve in the west. Why has it taken us so long to embrace this technology and realise its marketing potential?More importantly, how can it create value in your business? Jim will show you how to incorporate QR codes into your marketing and day to day business through examples and case studies.

ABOUT THE SPEAKER
Jim Divine first started in the advertising industry in 1985 with Marr Associates, winning many international awards for creativity. He stayed with Marr for 15 years before starting his own business 21nine in 2000. He discovered QR codes in 2007 while working with the comedian Bill Bailey and has since been spending his life educating the masses and finding more creative ways to make the technology more digestible.

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 28th October 2011
Time: 7.30am for 8am

HOW TO BOOK

Non No.29 Members - £10 +VAT

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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What's going on Facebook?

2011-10-09T17:22:00.000+01:00

I originally posted the blog post below on the 26th September, at that time I had just claimed the username for the Kittoch Chair page with only one single "Like". This week we have been claiming usernames for clients and on some occasions we have been able to do it with less than 25 "Likes" and in others it will not allow us - truth is, we don't know what's going on!

I have found reference to this on Facebook which suggest you still need 25 "Likes" however, we have managed to do it this week with less than 25. So, it is still worth trying to claim it as soon as possible but, if you are unsuccessful please remember to go back to Facebook Usernames and claim it as soon as you have 25 likes on your page.

It appears that you no longer need to get 25 "Likes" before you can claim your username on a Facebook Page. Yesterday I managed to get the username for a new page we are working on with just one single "Like" - mine!

If you go to www.facebook.com/KittochChair you will see there are only 7 likes on the page (at the time of writing this post). By the way, please "like" this page, we're going to do some fun things centred around these wonderful tartan armchairs - you should find it will be an interesting case study. (You will also be doing me a personal favour!)

So, there's no excuse for anyone not to have there own username for their Facebook Page - just go to www.facebook.com/username and follow the instructions.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. By sharing this post you will help us spread the word about our team charity challenge, meaning there is more chance of us reaching our target. Thank You.

You can also follow fatBuzz on Facebook - please click here

When words have to matter

2011-10-05T12:40:00.000+01:00

So you’ve taken the advice in my last Fatbuzz blog, got your personal brand crystal clear and now you’re using all the internet has to offer to spread the word about how fantastic you are. Congratulations...give yourself a Tufty Badge.

Now it’s time to turn your attention to what you’re saying online, because when you’re relying on the written word to get your brand across (as opposed to doing it in person or on video) it’s worth understanding what you’re up against.

Way back in the 1970s when I was but a child (I know, I know - I don’t look old enough) the psychologist Albert Mehrabian discovered that, when people give us messages, we take only 7% of our information from the words they speak. Instead, it’s their tone of voice (38%) and body language (55%) that give us the lion’s share of what we need to know.

If that’s true, and 93% of your impact disappears when you’re online and you’re there in mind but not body, it’s even more important to make your words count. So here are 5 quick tips:

Reflect your tone of voice in your writing so you re-introduce 38% of the impact of your communication – don’t be too stiff and starchy.
A good rule of thumb is to use the same conversational language you’d use if you were talking to the person face-to-face, tempering it slightly for the channel ie LinkedIn is more ‘office chat’ compared to Facebook’s ‘down the pub chat’.
The quickest way to building a positive personal brand is to use positive language. Beware of words like ‘can’t’, ‘don’t’, ‘won’t’, and instead concentrate on using ‘can’, ‘do’ and ‘will’.
Personal brand is all about building relationships, so don’t forget to be inclusive – it’s not all you, you, you, so ask how others are doing too. This is especially good on Twitter where you’re likely to get responses from your followers that turn into a conversation.
Remember that irony is especially prone to misinterpretation so if you’re using it consider adding emoticons to clarify your message. There is such as thing as too many emoticons though (no, I’m not being ironic) so don’t overdo it.

Do that and you’ll prove Mr Mehrabian wrong and have people taking more from your messages than a measly 7%!

About Me

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Social Media Podcast Edition 39 now available - Everybody's leaving Facebook again!!! Twitter kiss the Blarney Stone

2011-09-29T23:02:00.000+01:00

Taking part in Social Media podcast Episode 39 we have Gordon White, Kyle Murdoch and Iain Murray with the usual lively discussion. There's been lots to talk about since the last podcast, Mr Zukckerberg has seen to that. So, as you would expect, the recent Facebook changes feature heavily at the start of the podcast but, we also find time to talk about a host of other topics.

For this episode I have listed the topics in a slightly different way and I would appreciate your feedback about whether this is better than the post Social Media Podcast No.38.

On Social Media Podcast No.39 we discuss the following:

Facebook - the changes so far
Facebook - more changes to come
Facebook - mobile platform
Google+ - should they be worried?
Facebook - privacy settings more important than ever
Personal Branding - more important than ever
Communities - how many people can you realistically engage with?
Twitter - Kissing the Blarney Stone
Scotland - should it become a tax haven?
Groupon - all's not well
Tumblr - what's Richard Branson up to?
JellyBook - like Groupon it's finding it difficult to do deals
Social Media Week - a success in Glasgow
Your social media - who controls it?
QuickBuzz - the new fatBuzz video tips
Facebook - scams
Linked-In - Is it the most improved platform?
Collaboration - It works, live with it!
Hashtags - powerful yet misunderstood
Direct Mail - It works, live with it!
Gordon's New Car - well done Victoria Beckham
Augmented Reality - is it on the wane
Hashtags - ours needs to be used more often #MediaPodcast
PressReader - still impressing Iain
Dodo Case - the most exclusive case in the World!
Apple - complaint about an AppleStore purchase from Gordon!

We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Play the podcast here:

Subscribe/Download Social Media Podcast on iTunes

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

You can also follow the Social Media Podcast on Facebook now - visit and "Like" the new Social Media Podcast Facebook Page HERE.

QR Codes - How to make them work for your business

2011-09-29T22:50:00.001+01:00

In the words of Jim Divine, creator of the Cyberlogo the QR code phenomenon has been a long time coming. These little black and white patterned grids have been on our radar for a few years, but you may be surprised to know that they have been a part of everyday life in Japan for over a decade yet are only now getting the exposure and recognition they deserve in the west. Why has it taken us so long to embrace this technology and realise its marketing potential?More importantly, how can it create value in your business? Jim will show you how to incorporate QR codes into your marketing and day to day business through examples and case studies.

ABOUT THE SPEAKER
Jim Divine first started in the advertising industry in 1985 with Marr Associates, winning many international awards for creativity. He stayed with Marr for 15 years before starting his own business 21nine in 2000. He discovered QR codes in 2007 while working with the comedian Bill Bailey and has since been spending his life educating the masses and finding more creative ways to make the technology more digestible.

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 28th October 2011
Time: 7.30am for 8am

HOW TO BOOK

Non No.29 Members - £10 +VAT

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

It's our 2nd Anniversary - are you coming?

2011-09-28T22:43:00.001+01:00

We haven't done a particularly god job of promoting the fact that the New Media Breakfast on Friday is our 2nd Anniversary. Fact is, we really haven't had much time to think about it lately and it's now such a regular part of our monthly calendar that we almost overlooked it completely.

It certainly doesn't seem like two years since the first breakfast and looking back it is quite amazing the range of topics we've covered and the quality of the guests we've had along to speak, we hope that will continue in the future. A special thanks has to go to No.29, without the help of the management and staff the New Media Breakfast would not be possible so, a great big heart felt thanks to all the people involved, we appreciate all of your hard work and contribution.

If you would like to come along to the 2nd Anniversary breakfast there's still time to book using the links below, I hope I will see you there.

DATE: Friday 30th September 2011
VENUE: No,29, Royal Exchange, Glasgow
PRESENTER: Gordon MacIntyre-Kemp

Marketing has evolved - optimising a company for rapid growth requires an integrated approach to social media, digital and traditional marketing. Over the last two years Gordon MacIntyre-Kemp has worked closely with six companies that have achieved rapid growth (over 30% growth per annum) as a sales, marketing and social media advisor.

He has combined this experience with research into the marketing activities of over 100 UK based rapid growth companies to identify the marketing activities and behaviours that lead to rapid sales and profit growth. The end result of this research will be published in 2012 and this event will be the public presentation of Rapid Growth Optimisation.

Gordon says “Be prepared to change the way you view social media and the role of marketing in your organisation”. “Rapid Growth Optimisation (RGO) is the new science of marketing and social media engagement is the cornerstone of RGO”.

Gordon’s formula for RGO is K.A.S.T. Which stands for Knowledge Leadership Positioning (K), Attraction Marketing (A), Social Media Engagement (S) and Trust Maximisation (T).

In this New Media Breakfast Gordon will cover:

Six common growth factors
The optimum point in the buying process for engagement
The role of Knowledge in modern marketing
How Attraction has taken over from broadcast marketing
How Social media and engagement leads to sales conversion
The key to being a company that buyers Trust
Examples of Rapid Growth Optimisation

About Gordon MacIntyre-Kemp
Gordon has twelve years online community and social media marketing experience. Trained in sales and marketing by Procter and Gamble, Gordon worked on brands such as; Pantene, Wash & Go, Head and Shoulders, Old Spice and Olay. At Northern Foods PLC (Fox's, Goodfella's, Holland's Pies, Dalepak, Express Diaries) Gordon managed multimillion pound sales to several of the UK’s top multiple retailers at HQ level.

Time spent as a business development consultant in Dubai was preceded by working as a Senior Executive in the Scottish Government's economic development agency. Gordon has also served as a Director for both Glasgow Chamber of Commerce and Search Consultancy.

Involved in online community for over a decade Gordon was the founder of the highly successful First Tuesday Scotland network and is owner of the Go-Social online community.

Gordon is the MD of sales, social media and marketing consultancy Intelligise; he advises several of the UK’s fastest growing SMEs and PLCs and writes the Go-Social blog on social media marketing for The Drum magazine.

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 30th September 2011
Time: 7.30am for 8am

HOW TO BOOK

Non No.29 Members - £10 +VAT

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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No excuse now...anyone can get a Facebook Username

2011-09-26T11:18:00.000+01:00

You can also follow fatBuzz on Facebook - please click here

Make sure you catch Quick Buzz

2011-09-15T17:10:00.001+01:00

Make sure you catch Quick Buzz

Quick Buzz' is a series of 30-60 second videos clips by fatBuzz bringing you news, events and updates from the world of Design, Marketing and Social Media.

The first video Gordon White of fatBuzz talks about how your social media is not the responsibilty of any one person in your company.

Here we have the second video, where Gordon discusses how important video content is when hosting an event and to help promote future events.

In our latest addition to the 'Quick Buzz' series, Gordon tells us about who should not be embracing social media

Social Media Podcast 38 - Now available - Google+ and Iain's confession...

2011-09-04T16:46:00.000+01:00

We are back after a short break during the holiday period, on Episode 38 we have Gordon White, half of birthday boy Kyle Murdoch, Kirsty Hunter and Iain Murray for some lively discussion and the usual measure of banter and disagreement!

We start with a chat about Google+ - could this be something that Iain and Gordon agree on? - You need to listen to find out! We explore what Google+ is and who is it competing with and, is it one major social media platform too many?

Facebook has also undergone some major changes since the last podcast so we look at what's new here and what we can expect in the near future. This discussion also questions how good, or bad, the big 4 (Facebook, Twitter, Linked-In and Google) are at actually communicating with their users - your thoughts on this would be much appreciated.

Other topics we explore along the way include:

Social Media in the workplace - are attitudes changing?
Iain confesses he's finding weaknesses with Android
Apple's customer service - is it the best you can get?
Steve Jobs and his retirement - Can he be replaced?
What's next for Apple?
App Stores - Are there too many around?
Widgets vs Icons
Coca-Cola's Facebook Fan Page was not originally set up by Coca-Cola which leads us to chat about the difficulty brands are having with talking to their end users for the first time.
IKEA's new television advert and how it is part of a campaign that includes some very clever YouTube/Facebook promotion
QR Codes and their increasing popularity as predicted by Social Media Podcast 140 years ago!

We also give a big thanks to CC Chapman for the fantastic video introduction for the last New Media Breakfast and also to Jennifer Holloway for the first of her guest posts on the fatBuzz Blog.

Finally, we take a look at some Apps that have caught our eye including: Press Reader, News360, Nova, Optiscan, CatchNotes, Zinio and TouchNote.

We hope you enjoy the podcast, if you have any comments to make or topics you would like us to discuss please leave them here on the blog or on our Facebook Page.

Play the podcast here:

Subscribe/Download Social Media Podcast on iTunes

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

You can also follow the Social Media Podcast on Facebook now - visit and "Like" the new Social Media Podcast Facebook Page HERE.

New Media Breakfast Glasgow 30th September - Rapid Growth Optimisation

2011-09-04T10:44:00.000+01:00

Six common growth factors
The optimum point in the buying process for engagement
The role of Knowledge in modern marketing
How Attraction has taken over from broadcast marketing
How Social media and engagement leads to sales conversion
The key to being a company that buyers Trust
Examples of Rapid Growth Optimisation

HOW TO BOOK

Non No.29 Members - £10 +VAT

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

Batten down the hatches on your personal brand!

2011-08-28T12:03:00.000+01:00

Technology’s amazing, isn’t it. Every week there’s a plethora of new applications and plug-ins to enhance our ability to work and socialise online, all here to make our lives a little bit rosier.

It’s easy to get swept away by the ‘now-ness’ of it all, so as someone who’s known for her straight-talking I’m going to give you some sage advice: before you sail even further on the sea of the world wide web, there’s a very important hatch that needs battening down...your personal brand.

Why? We all know people buy people and just as a product’s brand uses its packaging, logo, adverts, etc to give you clues about what you’ll get when you buy it (both the tangible and intangible benefits) your personal brand tells people what they get when they buy into you.

At this point you might be thinking, “That’s obvious.”

And I’d wholeheartedly agree, which is why I find it so baffling that every business from the sole trader to the largest corporate will spend time and money defining and promoting their company brand, but give little or no thought to their personal brand...the thing that will drive ‘people buying people’.

It’s not rocket science to get started either; simply approach your personal brand in the same way you would a brand for a product or service. Work out the values you have, the beliefs you hold, the reputation you want, the behaviours you show, the skills you offer and even the look and sound of your brand. Keep your brand clear, concise and authentic and concentrate on finding your unique selling point (USP) to allow you to stand out from the crowd.

Only then should you venture onto the web, using it as one of many channels to get onto people’s radars so they can buy into you (and ultimately what you’re selling). By deciding what you want to get across before you set out your stall - whether that’s on LinkedIn, Twitter, Facebook, your website, your blog, guest blogs...the list goes on - your messages will have more impact. (It’s no coincidence that every time Nike promotes its brand its message is ‘just do it’; say the same thing enough times and people remember you for it!)

However, if you take the scatter-gun approach and post random messages without the common thread of your personal brand you’ll just confuse people. And unless you’re Madonna and need to constantly re-invent yourself, that’s a bad idea.

About Me

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Facebook has biggest privacy overhaul in the company’s history

2011-08-24T12:56:00.000+01:00

You may already be aware of the Facebook changes that have been rolled out over the past couple of days. fatBuzz want to give you a brief overview of the main points and how the changes should affect you as a Facebook user.

As Mashable point out, the recent changes made by Facebook is one of the biggest privacy overhauls in the company’s history. So let us take you through the main changes.

On your profile
Before the changes most of the settings for content on your profile were a good few clicks away on a series of settings pages. Now, content on your profile, from where you are to your latest photo album, will appear next to an icon and a drop-down menu. This menu lets you know who can see this part of your profile, and you can change it with one click.

Other changes include the tagging system, in that you can now approve what photos are tagged of you before they go public. So if a friend tags you, you will be notified and you have the option of whether you want to allow it or not. Take a moment to read this blog post for a quick run through the changes and what they mean by clicking here.

Making it easier to share with who you want
The video below illustrates the changes to sharing your content and the enhanced choices that you have so you know who you are sharing with right next to what you are sharing.

Places Check-In Feed will be scraped
Although this has not been rolled out yet, Facebook have confirmed that they will remove the 'Places check-in' feed from its mobile apps and interface. According to Insidefacebook.com a Facebook spokesman has confirmed that rather than check-in, users will be able to add their city-level location or tag a specific Place in any post. So in other words, you wont actually have to be physically in a place to tag yourself there. This change will mean that it's likely to make it difficult to find exactly where friends currently are and meet up with them. Furthermore, those who currently enjoy checking in will probably just post status updates, tag their current location and friends who are with them, and add a description such as “Here at…”. However, some say that it seems unnecessary to remove the check-in feed and the ability to populate that feed by explicitly informing Facebook of one’s current location.

So there you have it folks, there are a whole lot of changes going on in the world of Facebook. But what we would like to know is how the changes have/will affect you? What are your thoughts on the changes? Do you think this is Facebook's way to try and keep ahead of Google+ or do you think these changes have been planned before the launch of Google+? Do you think this is a way for Facebook to remind everyone that they are at the forefront of social networking? Please let us know, we would love to hear your views, visit our facebook page to tell us your thoughts.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. By sharing this post you will help us spread the word about our team charity challenge, meaning there is more chance of us reaching our target. Thank You.

You can also follow fatBuzz on Facebook - please click here

We have a new addition to our fatBuzz family!

2011-08-19T17:07:00.002+01:00

fatBuzz's very own Kyle and Kirsty are taking part in a charity challenge. They will be taking part in The Sally Challenge Duathlon to help raise money for MacMillan Cancer Support.

The challenge will take place on the 3rd of September, kicking off at Rowardennan Pier (11am), where Kyle will cycle 15 miles before Fraser King from FKS Business Services Ltd takes over to run 9k of The West Highland Way. Kirsty will finish the challenge by running the remaining 7k, where she will finish at Milngavie Rail Station.

Help us reach our target

We (Kyle & Kirsty) have set our team target at £500 as we want to aim high to raise the vital funds for such a great cause. We are training hard for this tough physical challenge and are really excited about doing this for charity. We would really appreciate your help to smash our target by donating through our Just Giving Team page.

We have a new addition to our fatBuzz family!

We are always happy to welcome a new addition to the team and Emma, our new intern, in no exception. Emma will be joining the fatBuzz team every Friday afternoon. She has been with us for 3 weeks now, so let us find out what she thinks of the place:

I am a BA (Hons) Business Student at a Glasgow University. I work in the Procurement Department for a worldwide, temporary power generator company, based in Dumbarton (as a 1 year placement for the 3rd year of my degree). I'm really enthusiastic about: Branding, Marketing and Events Management; it has been interesting to study theoretically, but I am keen to learn the ropes with hands on experience- here at fatBuzz!

I first found out about fatBuzz by searching for Creative Consultancies in Glasgow through Google and I came across fatBuzz. I thought it was an unusual name, so I wanted to find out more about what they did. After researching fatBuzz, I found out that their specialisms were on everything that I was looking for experience in- Marketing, Social Media and Events. Furthermore, they do many more interesting things such as: Video Production, Podcast Production and a New Media Breakfast! I immediately contacted Marion, who is a co-owner of the business, and we arranged a meeting........ Great news! I'm in!

Since starting my work experience with fatBuzz 3 weeks ago, they have been involving me in a wide range of interesting projects and I'm loving every minute of it! They are very welcoming, a great team, funny but professional, and I have felt like a part of the team since day 1.

Phew! She likes us and we like Emma too! We are pleased you have settled in!

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. By sharing this post you will help us spread the word about our team charity challenge, meaning there is more chance of us reaching our target. Thank You.

FatBuzzKing take on The Sally Challenge Duathlon to raise money for MacMillan Cancer Support

2011-08-18T11:38:00.004+01:00

fatBuzz's very own Kyle and Kirsty are taking part in a charity challenge. They will be taking part in The Sally Challenge Duathlon to help raise money for MacMillan Cancer Support.

The challenge will take place on the 3rd of September, kicking off at Rowardennan Pier (11am), where Kyle will cycle 15 miles before Fraser King from FKS Business Services Ltd takes over to run 9k of The West Highland Way. Kirsty will finish the challenge by running the remaining 7k, where she will finish at Milngavie Rail Station.

Help us reach our target

We (Kyle & Kirsty) have set our team target at £500 as we want to aim high to

raise the vital funds for such a great cause. We are training hard for this tough physical challenge and are really excited about doing this for charity. We would really appreciate your help to smash our target by donating through our Just Giving Team page.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. By sharing this post you will help us spread the word about our team charity challenge, meaning there is more chance of us reaching our target. Thank You.

Can you help fatBuzz, help 'With Kids' childrens charity? We need basic party food supplys...

2011-08-10T16:37:00.005+01:00

fatBuzz believes in giving something back; if we are successful we believe we should share that success in areas where we know we can make a difference. One of our chosen charities is close to the hearts of everyone here at fatBuzz and we would like to ask you our friends, clients and colleagues of fatBuzz to help us, help them in the work that they do.

With Kids is based in the East End of Glasgow and provide much needed support to children. They offer a new approach to working with vulnerable children and families. All families may find themselves struggling from time to time. Illness, bereavement, unemployment or poverty, amongst other things can all cause us problems. If you are a parent or carer faced with a situation that is causing difficulties, With Kids is there to support you.

With Kids are holding their first ever End of Summer Party this Saturday at Calton Fire Station and expect between 60-100 children and families that are supported by 'With Kids' to be there. Although they have the venue arranged they are also looking for help in finding donations for party food supplies. They have a fully functioning kitchen, meaning they have the facilities to prepare food. However, given their really tight budget they are looking for any donations of any kind that would help them make the party more of a success and would really appreciate any food donations.

Do you know of anyone that can help us out with the basic party food supplies such as bread for sandwiches, ham/cheese for fillings, cakes or juice or any party food supplies? If you can help out in anyway, please get in touch and we will arrange to get the supplies to them. The kids who will be there on Saturday don't often get the chance to go to parties. You would be helping out in a massive way whilst ensuring the kids have the best party possible.

In addition, WithKids continually look for donations that they are able to sell on and use the money from the sales to put back into the charity. So if you have any old toys or anything that has been lying in your garage that you don't plan on using again please get in touch as With Kids will be able to find a use for it that will benefit the charity and in turn benefit the kids and families in need.

The fatBuzz team would really appreciate any help or donations that you can give.

ALSO: Look out for updates in the next few weeks from Kyle and I. We are taking part in a charity fundraising challenge- watch this space...

Even if you are unable to donate; simply sharing this post will help. Please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

Personalise your QR Code

2011-08-08T12:38:00.001+01:00

After reading various articles on QR Codes, we discovered that you can create fun and interesting designs for your code to suit your brand's personality.

When your code is created, we can design it so that it suits your brand colors, logo, or maybe a design that you have in mind you would like to try.

In the same way that bar codes don’t have to be boring, quick response codes can also be creative. Thanks to a 30% tolerance in readability, you can have some real fun with clever designs. Besides looking good, this can also make them more successful.

Have you got your own QR Code ? If so how are you using it ? We would love to hear different ideas as to how you are utilising this very useful marketing tool. However if you do not have a QR code, you can create one directly from the fatBuzz Facebook Page. If you would like to know more about QR Codes, please email me on - malcolm@fatbuzz.com

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I've been bending the rules...

2011-08-07T18:38:00.000+01:00

After being rained off the golf course this morning I decided to retire to the bath with 'Content Rules', a book by CC Chapman and Ann Handley which I strongly recommend. I thought it would be useful to revisit the book in preparation for the next New Media Breakfast entitled 'Content is King'.

After about 45 minutes I put the book down only to notice the steam from the bath has warped the hardback cover - I suppose you could say I've been bending the Content Rules?

If you would like to come along to the next New Media Breakfast in Glasgow please click here.

We also have the next Edinburgh New Media Breakfast this week - Back to Basics where attendees will be getting some sound advice from the Content Rules co-author, CC Chapman - well worth attending just for that!

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New Media Breakfast Glasgow - CONTENT IS KING - 2nd September

2011-08-02T17:01:00.008+01:00

Date: Friday 2nd September 2011
Venue: No.29, Royal Exchange Square, Glasgow

It was CC Chapman's introduction video to the last New Media Breakfast that inspired the topic for the August New Media Breakfast - Content is King; partly because of what he says in the video and, partly because we are often asked the question - "What do we talk about?" Lots of people we talk to, even those who get the whole social media concept, are finding content creation a big challenge. We may even play CC Chapman's video again!

Content for engagement

What is content?
What do we talk about?
How do we say it?
Where do we say it?
How often do we say it?
How do we make it engaging?
How do we get people to share it?

These are questions we are asked on a regular basis by people new to social media and experienced users alike. Very often they have got off to a good start but their content has become more akin to "broadcast messages" which are not encouraging people to engage or to share. Other content related issues often relate to where the content is shared and how often they post. The New Media Breakfast will explore these issues and try to help guide you on what is good content.

The challenge for brands will be community retention; people are already asking why they should continue to "like" a Facebook Page or follow a Twitter Feed - what's in it for them? With the imminent arrival of brand pages on Google+ the issue of engagement is going to be even mow relevant; users expect to be engaged by the content a brand creates; broadcasters and advertisers will struggle to keep people in their community.

Content to drive advertising campaigns and SEO
We now know that SEO is being influenced by social media activity; functionality such as Facebook Sponsored Stories relies on user activity to make it truly work for your brand. Advertising on social media channels is an integral part of social media marketing but, the most successful businesses are those who are integrating the ability to share content among friends with conventional advertising to create social media advertising campaigns that tap into the massive power of word of mouth. The New Media Breakfast will look at how good quality content is becoming more important for optimisation and advertising purposes.

Case studies wanted - Good or bad!
In preparation for the Glasgow and Edinburgh breakfasts, we would like to hear from anyone who is struggling with content creation - we might be able to suggest some things to try that we can then use as case studies for the breakfasts. Likewise, you may be doing well with your content creation and be happy to share your ideas or, you may be working with a client and want to share your experiences; whatever the circumstances, please email me gordon@fatbuzz.com and I will contact you to discuss it.

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 2nd September 2011
Time: 7.30am for 8am

HOW TO BOOK

Non No.29 Members - £10 +VAT

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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My loss may be your gain...or, maybe not!

2011-07-17T14:12:00.002+01:00

I was supposed to be in Spain this weekend with my family but easyJet had oversold the flight so when we arrived at the airport there were only two seats left on the flight and three of us flying; since I was only going for two days it was sensible that my wife and youngest son took the seats. One or two people have expressed surprise at a flight being oversold but this has been fairly standard practice for airlines although, I have never experienced it before on budget airlines.

British Airways has done this for years because people buying full fare flights could get a refund if for some reason they couldn't fly so they would always have no-shows for the flight. To counter this they would oversell in order to minimise empty seats on flights.

Anyway, the purpose of this post is not to tell you about my holiday disappointments; I wanted to tell you how I have filled my time preparing for the next New Media Breakfast. I have had peace and quiet to prepare for the "Back to Basics" presentation and, I've had a great time doing it!

I've decided to do something completely different, certainly from anything I've ever seen, to demonstrate how a back to basics approach can help you understand and master social media. I don't want to give too much away but, if it works it will be interesting, fun and, informative. If it doesn't work it will at least be be fun - for you!

So, if you wan't to witness me gliding high or grabbing the nearest parachute you should book for the next breakfast in Glasgow or Edinburgh - I can at least promise we don't ever overbook the seats!

I should point out that EasyJet are issuing a full refund and €250 compensation so if it all goes wrong I can escape to warmer climes!

Glasgow Breakfast - 29th July 2011

Edinburgh Breakfast - 11th August 2011

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list. We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

Back to Basics - Simplifying Social Media Marketing

2011-07-10T19:32:00.015+01:00

7.30am for 8am - 29th July 2011
No.29 Royal Exchange Square, Glasgow.

In September 2009 we held the first New Media Breakfast where we looked at social media in general and explored the various ways to participate; in the past couple of months we have received lots of requests to do an updated version of that presentation.

The July New Media Breakfast will look at social media today and offer a definition and examples of social media marketing - how businesses can use social media to promote their goods and services. Social Media Marketing is being accepted as an essential part of the marketing mix by the world's largest brands, business are realising the need to engage and communicate at this level and, a bigger share of marketing budgets are being spent on digital channels so, it has never been more important to be aware of social media and understand how it can work for you.

Using what you already know
Sticking to the title theme, we will demonstrate how a complete "back to basics" approach can help you get to terms with social media and help you understand how you can participate effectively. We will try to show you that using what you already know and do can be easily adopted on digital platforms to help you develop and implement an effective social media marketing strategy. We believe there is a tendency to over complicate social media activity; yes there are pitfalls and areas of concern but, we believe our 'back to basics' approach will help you identify and understand how to approach most situations you may encounter online.

Social Media Advertising
Social media marketing encompasses engagement, forming relationships and emotional connections but it doesn't stop there; advertising on social media channels is an integral part of social media marketing but, the most successful businesses are those who are integrating the ability to share content among friends with conventional advertising to create social media advertising campaigns that tap into the massive power of word of mouth. At the breakfast we will take a look at what's new in social media advertising and how you can utilise your community to promote your business effectively. We will also explore how to utilise the highly targeted nature of social media advertising.

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 29th July 2011
Time: 7.30am for 8am

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list. We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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Living in Glasgow or Edinburgh you should get to the Edinburgh New Media Breakfast

2011-07-07T22:53:00.000+01:00

How you get your brand across online without the aid of your voice and body language
What do people say about you when you’re not in the room? Whatever it is, that’s your personal brand – and it’s the key to your success.

Because in a world where ‘people buy people’ your personal brand helps them decide whether or not they’re buying into you (and thanks to Google and all things online, that can happen before they’ve even met you). Spark’s Jennifer Holloway will be sharing her insights on personal brand – what it is, how it’s formed, how to define it and how to promote it – to help you tap into one of the most powerful career and business tools you have at your disposal.

NOTE FROM GORDON WHITE

In a similar blog post prior to hearing Jennifer's presentation I suggested that your personal branding is critical to the success of your social media; having heard her presentation I believe this more than ever. Jennifer's particular presenting style is entertaining, interactive and informative, I don't think there were many people in the 100+ audience who did not enthuse about her and what she had to say. If you need any more convincing please go to Twitter and search #NMBrek, you will soon see what I mean.

I don't think there will be many people who were in attendance who haven't made changes to their online profiles following her presentation.

As a little taster, go to Jennifer's recent blog post and Test Your Personal Brand Here

ABOUT JENNIFER HOLLOWAY

BOOK FOR NEW MEDIA BREAKFAST EDINBURGH HERE:

If you have found this content interesting, there is a good chance that other people you know will also be interested, please use the Twitter and Facebook Buttons below to share it with your community.

Social Media Podcast No 37 The Facebook Edition...and other things!

2011-06-23T09:10:00.000+01:00

Let me say from the outset that we made a cardinal error with this podcast - Gordon White, Kyle Murdoch and Iain Murray all gathered to record this episode at the appointed time, sat down to discuss (very roughly) what we would talk about then discovered no one had brought the recorder! Fear not, fatBuzz usually find a fix for such problems and we actually recorded it via one of our large Sony cameras.

The edition does tend to focus a lot of Facebook; largely because we had just completed three "Facebook for Business" New Media Breakfast in the preceding six days! In that period we had all attended the Entrepreneurial Exchange Conference at Gleneagles where much of the speaker's content was about the use of social media in their businesses.

We also discuss the relevancy of your community and the need to develop a following that is relevant to your business and, the usefulness of Twitter and Facebook Lists.

We talk about a couple of influential social media business people, Michelle Mone of Ultimo and Richard McKay of Richard McKay flooring.

Other subjects include:

Tommy Sheridan blogging from jail (But now he isn't!!!)
Groupon's timing on going to the market
Glasgow's Great Deal and Edinburgh's Great Deal
Facebook Deals
Facebook Sponsored Stories
The diabolically bad Facebook Mobile Platforms
QR Codes - Mitch Joel's blog about how they can create a negative experience for a brand
Gaynor MacIntyre of MacIntyre's of Edinburgh and her QR Code
WAZE - An application for traffic management using Geo-Tagging and Twitter
Cloud Computing, Apple iCloud, DropBox, Google Cloud etc.
Two Boys Opera and the viral video - Can I be Your Friend?
Personal Branding Online with Jennifer Holloway
To book a 1to1 meeting with Jennifer email fiona@fatbuzz.com
Our new Social Media Podcast Facebook Page

Play the podcast here:

Subscribe/Download Social Media Podcast on iTunes

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You can also follow the Social Media Podcast on Facebook now - visit and "Like" the new Social Media Podcast Facebook Page HERE.

Glasgow New Media Breakfast - Your Personal Branding Online

2011-06-05T14:53:00.002+01:00

With a career including 15 years in media relations and PR, Jennifer Holloway knows a thing or two about promoting a personal brand – she did it every time she picked up the phone to a journalist. The result? She stood out from the ‘press office crowd’ and got her stories on the front page. Today, she is a personal brand expert, helping executives to define their personal brand before teaching them how to promote that in everything they say and do. Known as ‘The Antidote to Yes-Men’ her honest, challenging and practical style has helped leaders discover how, by being themselves, they can be even more successful.

Take a look at Jennifer's Blog
Jennifer Holloway on Linked-In
Follow Jennifer on Twitter

WOULD YOU LIKE TO MEET JENNIFER?
Jennifer is travelling from the North of England and she has kindly offered to have private meetings on the day with any attendee who would like to discuss their personal brand and how she helps people to maximise ther online presence. If you are interested, we stronly recommend that you book a time as quickly as possible so that you are not dissapointed. It will also enable Jennifer to organise her travel arrangements. To arrange a time to have an informal chat with Jennifer please email fiona@fatbuzz.com stating your preferred time - times will be allocated strictly on a first come first serve basis.

NOTE FROM GORDON WHITE
We have covered many topics in the New Media Breakfast since it first began back in September 2009 and most of them have explored specific tools or platforms that you may choose for your online presence however, this month's topic is different; regardless of how you use the Web, your personal branding is critical. In all of our previous breakfast presentations we have highlighted the need for transparancy and building trust, that is why I believe Jennifer's presentation is a must for everyone who has attended any previous breakfast. I would encourage you all to book early and come along to this important event.

Venue: 29 Member's Club, Royal Exchange Square, Glasgow
Date: Friday 1st July 2011
Time: 7.30am for 8am

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list. We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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Facebook Send Buttons

2011-05-27T00:07:00.010+01:00

Facebook "Send" Buttons provide a much more controlled way to share content from web pages and blogs. The send button lets you insert a message and target exactly who you want to share the content with; you can specify names and groups from your Facebook Profile or email addresses.

This is one of the things we will be looking at at the forthcoming series of New Media Breakfasts in Glasgow, Edinburgh and Aberdeen. You can find out the details of the nearest breakfast to you at the New Media Breakfast website www.newmediabreakfast.co.uk

If you want to try the Facebook "Send" Button you can do so below:

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

You can also follow fatBuzz on Facebook - visit and "Like" the fatBuzz Page HERE.

New Media BBQ - What Scotland can learn from the Silicon Valley

2011-05-24T23:58:00.005+01:00

Come and join us for our first informal networking BBQ hosted by fatBuzz.

DATE: Wednesday 8th June 2011
TIME: 6.00pm
VENUE: The Golf Lounge, 221 West George Street, G2 2ND
COST: £10 +vat

Price includes a visit to the BBQ plus a welcome drink on arrival.

What Scotland can learn from the Silicon Valley

What do world leading companies like Apple, Facebook, Google or Twitter have in common? Apart from having an un-quenchable desire to build great products, they have all been established and are based in Silicon Valley. This 60 mile peninsula, running from San Francisco to San Jose has built a reputation for being home to the fastest growing and most impactful internet, and now mobile, businesses.

What can Scotland learn from these institutions?

This New Media BBQ will focus on the cultural learnings from Silicon Valley and what Scottish Business can learn from the 'Innovation Ecosystem' (McKinsey & Co. 2009). The Presentation will be led by Andrew McCalister (Heyzap, Mino Monsters) who will discuss:

- What markets are exploding…..and imploding

- How to raise the required funding

- What to do with it once you get it

- Building a killer culture

- Learning points from social gaming

Andrew McCalister, originally from Glasgow now lives and works in Silicon Valley. He charges ahead with Business Development for Heyzap, the largest social discovery platform for games in the world, and is a Board advisor at Mino Monsters, one of the hottest start-ups in Silicon Valley aiming to be the next Pokemon.

He is the youngest ever awardee of the prestigious Global Research Award from the Royal Academy of Engineering for his work on high-growth companies in Silicon valley. Prior to making the jump to California, Andrew graduated with Distinction from Cambridge University in Engineering and Business and Glasgow University with Engineering.

For his sins he went to school with Kyle Murdoch, fatBuzz.

Below you can view a short introduction video from Andrew about the New Media BBQ.

BOOK FOR THE NEW MEDIA BBQ HERE

Price includes a visit to the BBQ plus a welcome drink on arrival. We also plan to run a few fun competitions on the golf simulators before and after the talk.

FatBuzz Ltd hosts the monthly New Media Breakfast series of seminars in Glasgow and Edinburgh with bi-monthly events in Aberdeen and Inverness. These events have attracted over 100 attendees and are growing every month in reputation and popularity.

If you have found this post interesting please share it with your online community using either the Twitter, Facebook and Share buttons below. Thank You.

Hashtag for the event - #NmBBQ

Social Media Podcast 36 now available...Sallie Goetsch the boxing referee

2011-05-17T01:21:00.004+01:00

Social Media Podcast No.36 is slightly longer than the usual podcast but, well worth listening to. Following Social Media Podcast No.34 (The boxing edition), Sallie Goetsch contacted us about the stats Iain and I were using to argue the case about Android vs iOS, she was concerned that we were not comparing like for like so, we invited her to explain. In Social Media Podcast we enjoy some light hearted banter about the argument and Sallie explains the difficulty with statistics and why we should beware who is presenting them.

We also took the opportunity to have a conversation with Sallie about her work and some social media related issues, during the chat we discussed the following:

The power of podcasting as a communication tool
Sallie's forthcoming podcast workshop
Audioboo and other "simple" ways to podcast
The deterioration of the English language, bad grammar and people's fear of writing

I'm sure you'll find the conversation extremely interesting with a suitable balance of fun and serious commentary. Following the interview I also comment on something that Sallie does very well and others do very badly; deciding when something should be said off-line as opposed to on-line.

The usual team of Kyle Murdoch, Iain Murray and myself (Gordon White) then go on to discuss a range of topics from the world of social media including the following:

Telstra's social media training progress
Social Media Policies - Link to examples on www.socialmediagovernance.com
The rising popularity of QR Codes (Quick Response Codes) and how fatBuzz use Kimtag as a single QR Code linked to all of our on-line places
Personal branding and the importance of your reputation online - Link to www.reputation.com
The forthcoming New Media Breakfast on Personal Branding with Jennifer Holloway
EBay Shops - Does a 100% positive feedback rating add to the sales value of your EBay store?

These are some of the main things we chat about during the podcast. In addition, we mention Spotify, iTunes, Amazon Cloud, LoveFilm, Audible.com and, Silverlight.

We also refer to a very useful piece of research conducted by Buddy Media which is available as a pdf download on Mashable - Facebook Engagement Data

Finally, we leave the podcast with an invitation to take a look at the latest marketing campaign from Range Rover for the new Range Rover Evoque. We intend to discuss this on the next podcast so, please take a moment to have a look and make a comment about it before we record Social Media Podcast 37.

Play the podcast here:

Subscribe/Download Social Media Podcast on iTunes

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You can also follow the Social Media Podcast on Facebook now - visit and "Like" the new Social Media Podcast Facebook Page HERE.

Social Media Podcast No.35 is now available - The Legal Edition with Valerie Surgenor

2011-05-05T00:02:00.000+01:00

Firstly, our congratulations to Valerie Surgenor who, since we recorded this podcast, has become a Partner with MacRoberts, we wish her all the very best as she takes up her new role from the 1st May 2011. The podcast was recorded at the Capella Building, MacRoberts office in Glasgow and the picture below s taken from the room during the recording.

In Social Media Podcast No.35 Gordon White and Valerie Surgenor discuss various topical issues around the law and social media, these include the following:

The progress (or non-progress) of the Digital Economy Act
The Bribery Act and potential web connotations
Where does responsibility lie with social media mistakes
Ownership of an employees online community
Cloud Computing - security and ownership of data stored in the cloud
European Union laws on notification of cookies on your web site
New rules about disclosure of data breaches

We would also like to thank Tim Barlow of Attacat and Derek Lally for the questions the sent in via Twitter for this podcast.

If you have any questions you would like us to discuss on the next Social Media Podcast please forward them to gordon@fatbuzz.com and we will be pleased to include them in our discussion. The next podcast recording is scheduled for the morning of Monday 9th May so, please send any questions or comments prior to this.

The information on this podcast is for discussion purposes only, it does not constitute legal advice; for advice on a specific issue please contact valerie.surgenor@macroberts.com

Play the podcast here:

Subscribe/Download Social Media Podcast on iTunes

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May New Media Breakfast is in June! - FACEBOOK FOR BUSINESS

2011-04-29T15:20:00.003+01:00

FACEBOOK FOR BUSINESS

DATE: Friday 3rd June 2011

VENUE: 29 Member's Club, 29 Royal Exchange Square,Glasgow

Time: 7.30am for 8 am - 9.15am

Facebook is by far the single biggest social media platform and is heading towards 600 million users world wide with over 30 million of them in the UK. With over half the population using the platform it has become a very important platform for personal and business use. Furthermore, the recent changes to Facebook now make it an ideal platform for companies to engage and communicate with their customers; many of the world's leading brands now use Facebook as their main point of contact with the public.

This New Media Breakfast will focus on Facebook and look at the various ways that businesses can use the platform to promote themselves and create meaningful engagement with their target audience. Using live examples we will demonstrate what others are doing to achieve positive results on Facebook. The presentation will be conducted by Gordon White (fatBuzz Ltd) and Tim Barlow (Attacat Ltd) who will explore the following topics:

• Facebook Pages

• Facebook Questions

• Facebook Buttons - Send, Share, Comment and Like

• Facebook Advertising

• Facebook Insights (Analytics)

• Pictures and Tagging

• Building a Facebook community

• How to engage with your audience

• Dealing with negative comments

WHO SHOULD ATTEND

Business owners, decision makers, entrepreneurs, marketing and business development personnel. The breakfast is designed to give you an overview of the platform and help you establish a strategy for using Facebook effectively for your business.

THE SPEAKERS

GORDON WHITE

Gordon White started Design Matters in 1986 offering traditional design and marketing services to a wide range of public and private sector organisations throughout the UK. The arrival of the internet saw Design Matters move into web design, web strategy and online marketing then, with the arrival of Web 2.0 Design Matters became involved in social media and assisting their portfolio of clients to engage and communicate using new media.

In 2006, in response to the growing demand for new and social media production, Gordon founded Podcastmatters Ltd, a new media production company specialising in audio and video podcast production, niche networking and social media consulting.

In June 2010 Podcastmatters and Design Matters merged and rebranded as fatBuzz Ltd.

FatBuzz Ltd hosts the monthly New Media Breakfast series of seminars in Glasgow and Edinburgh with bi-monthly events in Aberdeen and Inverness. These events have attracted over 100 attendees and are growing every month in reputation and popularity. Gordon regularly delivers seminars, presentations and workshops to organisations throughout the UK such as recent engagements with the Institute of Directors, The Chartered Institute of Public Relations, the Institute of Investor Relations, Business Gateway and The Grampian Food Forum.

Gordon is a past Chairman of Links of Scotland, a consortium of 26 golf related businesses formed to market their goods and services in the USA and the Far East. Gordon acquired John Letters of Scotland in 1999 and was Chairman of the company until he sold it to Direct Golf in 2005.

Gordon also hosts a twice-monthly podcast called “Social Media Podcast” with commentary about social media and interviews from World leaders in the field; 3 times in 2010 the Social Media Podcast has been the No.1 audio podcast in the iTunes Podcasting category.

Gordon is married with three children and enjoys drawing, painting and golf. He is an accomplished golf artist selling prints of his work via the Internet all around the world.

TIM BARLOW

Tim Barlow is the managing director of Attacat, the Edinburgh-based search engine and internet marketing firm. Tim has been involved in search engine promotion since 1999 when he managed the first Innogy website for National Power. In 2001, Tim launched Pastures-New, one of the UK's leading rental portals, gaining similar levels of traffic with a marketing budget of £100 a month as Rightmove were then achieving with a multi million pound TV campaign. Attacat was set up in 1994 to take advantage of Tim's knowledge.

Self-taught in the art of search engine optimisation and internet marketing (there simply weren't formal courses in those days), Tim passionately believes that good SEO is not rocket science or a black art but simply the result of effective online marketing and web design. This approach has been proven time and again by Tim and his team achieving long lasting high ranks on competitive one and two word phrases for clients in a variety of fields.

Pay per click (such as Google AdWords) has been a long time specialism of Tim and Attacat. Indeed Tim was one of the very first Qualified Google Advertising Professionals in the world and Attacat has held the company version of the qualification since its inception. Attacat use pay per click (PPC) to drive £10s of millions of business for a variety of clients from classic e-commerce sites to B2B businesses in niches you probably never knew existed.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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Out now - Social Media Podcast No.34 - Google's Android and Apple's iOS get the boxing gloves on...

2011-04-19T13:09:00.001+01:00

In Social Media Podcast Gordon White and Kyle Murdoch from fatBuzz are joined by Iain Murray or Europa Services and Tim Barlow and Joel Lumsden of Attacat for a lively discussion about the latest news from the world of social media.

During our chat we examine the new Motorola Xoom and inevitably compare it to the new iPad 2 and during that discussion we talk about the absence of other players in the market, particularly Microsoft.

Following this we look at a whole host of subjects with the usual light hearted banter; subjects include the popularity of Twitter, Paper.li and an interesting introduction to Storify. Microsoft also come under fire for their attempt at Quick Response codes with Microsoft Tag and we ask if Google +1 is just the latest attempt by Google to get into Social Media.

The Social Media Podcast would be incomplete without the latest chat about Facebook so, we touch on their continued dominance, the new Facebook Questions and, controlling the News Feed. During this chat we also look at other social media sites like Wayne's World and ask if any of these can really make any dent in the popularity of Facebook.

On the App front, we look at BA's (British Airways) new App for Executive Club members and Tripit.

As usual, the podcast is rounded off with an update about the New Media Breakfast when we bring you details of the next three breakfasts in Glasgow and Edinburgh.

Finally, if you would like top be on a podcast either in person or, via Skype, please contact me at gordon@fatbuzz.com and we will try to get it organised.

Play the podcast here:

Subscribe/Download Social Media Podcast on iTunes

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I like clients who know their place...

2011-04-07T14:30:00.002+01:00

I visited John Dick & Son for a meeting yesterday and I was delighted to see they are embracing social media and encouraging their customers to engage with them by promoting their Facebook Page off-line.

Too many companies forget to promote their on-line activities off-line. John Dick & Son have created A4 posters and spread them around their showroom to encourage people to join them on Facebook. Furthermore, they are running a promotion to encourage people to "Check-in" on Facebook when they arrive in the showroom; the reward they get for doing so is a bottle of wine!

Facebook Places is an ideal way to encourage your customers to spread the word about your business; there are over 30 million Facebook users in the UK (that's more than half the population) with an average of 130 friends. Look at it this way; half the people coming into your premises are on Facebook and have the potential to tell 130 friends each that they are doing business with you! Now, don't get too carried away, not everyone will have the Facebook App on their phone and, not everybody will Check-In but, the ones that do will be helping you by sharing your location with their friends. For the cost of a few posters this is well worth doing.

We also have Dean's the shortbread manufacturer in Huntly about to start an hourly prize draw to win shortbread if people Check-In to the Cafe Bistro in Huntly. We will keep you up to date with how these campaigns work out and, if you're in the area of either of them, please pop in, Check-In and, tell them you heard about it on our blog!

Please also take a minute to join both John Dick & Son's and Dean's Page and you can keep up to date with what other things they are doing on-line. And, you can keep up to date with us on the fatBuzz Facebook Page.

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Next New Media Breakfast - Social Media on the Move

2011-04-06T01:10:00.001+01:00

Social Media on the Move

Thursday 28th April 2011

7.30 for 8am until 9.15am
No.29 Members Club, Royal Exchange Square Glasgow.

It has been widely report that by 2013 the majority of content on the internet will be consumed on mobile devices. Since we first covered this topic in February 2010 we have seen the introduction of the iPad and more recently the iPad2; the iPad introduction was the start of the latest access device - the tablet. In this presentation Iain Murray will review the current status of hand held mobile devices and explore the type tools that are ideal to participate on social media platforms on the move.

He will also take a look at some of the popular, new and emerging apps and platforms that enable you to distribute and access information on the move.

As the popularity of mobile devices grows, it is essential to ensure your content is accessible to your target market; this breakfast presentation will identify what you can do to engage with your audience on the platforms they choose.

ABOUT THE SPEAKER
Iain Murray is the Group Strategy Director with Europa Group tasked with supporting the strategic direction of the organisation. Iain has a career in Facilities Management spanning over 25 years and has held the industry’s top position as Chair of the British Institute of Facilities Management. He is currently the Deputy Chair of Global FM, the global Association of Associations representing over 50,000 FM’s worldwide.

Iain was an early adopter of Social Media and a pioneer in the FM industry on the use of integrated and cloud technology. He has won awards for integrating several technologies to improve the efficiency of service while making significant operational savings.

Our connection with Iain came about when he attended the first New Media Breakfast, opened his laptop and appointed himself as the official ‘tweeter’ for the event. He has now attended and spoken several times at the NMB and is a permanent member of the Social Media Podcast team, recording a podcast a couple of times a month.

Iain is continuing his crusade to introduce Social Media to FM and his tweets are reaching a global FM audience and following. Iain regularly write and presents on the benefits and merits of Social Media for business with a style that is both engaging and witty.

No.29 MEMBERS GO FREE
If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list. We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

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A small favour to thank Kathleen please

2011-04-02T12:08:00.003+01:00

My good friend, Kathleen McDermott is competing in "A Little Less Strictly Come Dancing" tonight at the Hilton Hotel in Glasgow. You will be doing me a great personal favour if you take a minute to vote for Kathleen.

Kathleen is without doubt the most accommodating person I have ever met when it comes to giving up her time for charity and those less fortunate than herself. I have asked Kathleen on numerous occasions to help promote various charities and, without hesitation, she agrees to do it every time. She is currently an ambassador for Revive MS Support and With Kids and tonight she is dancing to raise money for The Prince and Princess of Wales Hospice and, she gives her time generously to each of them and many others.

I know Kathleen has put literally 100's of hours of practice into her performance tonight and that's another endearing trait with Kathleen, if she says yes, she gives you 100%.

Please take a minute and give her your vote; you will be doing me, Kathleen and the hospice a great favour.

To vote please text DANCE K to 70100 all day today and, if you're voting after 6pm tonight please text DANCE KATHLEEN to 70100.

Finally, you will be doing me an additional favour by using the Facebook, Twitter and Share buttons below to share this post with your online community.

Social Media Podcast No.33 - The "New" edition

2011-03-30T00:28:00.002+01:00

The "New" edition - the new iPad, new guest, new Groupon valuation, new job for Iain Murray, new words in the Oxford Dictionary...even a new Bride!

In Edition No.33 Gordon White and Kyle Murdoch from fatBuzz are joined by Iain Murray, Europa Sevices and a couple of guests, Tim Barlow and Kiril Bunin of Attacat. We recorded this podcast immediately after the New Media Breakfast in Glasgow on Friday 25th March. Kiril was the presenter at the breakfast and he delivered an extremely interesting and informative presentation on Conversion Rate Optimisation. Such was the quality of the information, most attendees seemed to be hot footing it back to the office to review the user experience on their web sites.

On the podcast we discuss lots of new things - the new iPad gets the thumbs down, Iain Murray has a new job, the Oxford Dictionary has some new words...we even discuss a new Bride - more about that when you listen to the podcast.

We talk about Crowd Sourcing, Coca Cola, Maroon 5, Gold Corp, Lynx new advert, Foursquare, Twestival, Twitter's 5th Birthday, Facebook Places, Cupcakes, Facebook Sponsored Stories and much more.

Kiril chats to us about his presentation and the importance of Conversion Rate Optimisation and, we talk about the need to get CEO's and senior management to 'buy in' to social media and how organisations who's top management have bought in are succeeding with social media.

We have decided to use a new hashtag for the Social Media Podcast #SMPodcast We will be using the #SMPodcast to let you know when we're recording the podcast so that you can ask questions or suggest discussion topics. So, please follow the hashtag so that you can keep up to date with our recordings.

Finally, if you would like top be on a podcast either in person or, via Skype, please contact me at gordon@fatbuzz.com and we will try to get it organised.

Play the podcast here:

Download Social Media Podcast

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Next Glasgow New Media Breakfast - 25th March 2011

2011-03-11T01:18:00.000Z

Converting you to Conversion Rate Optimisation

and... The new Facebook Pages explored

Friday 25th March at 7.30am for 8am
No.29 Private Member's Club, Royal Exchange Square Glasgow.

“There’s two ways to increase website sales: get more people coming to the site, or simply make better use of those coming to the site already”

This month the New Media Breakfast is going to focus on the second way! “Converting” more visitors into sales (or leads or donations or subscribers) is less expensive than you would imagine and delivers rapid returns.

Kiril Bunin from Attacat Internet Marketing will, in his unique Russian style, introduce you to the processes behind the growing specialism known as Conversion Rate Optimisation (CRO) including:

User testing on a shoestring
Analytics beyond Google Analytics
Getting direct feedback from prospects and customers
The science of split testing

He will then illustrate the power of CRO to you with case studies highlighting both common and more subtle conversion roadblocks and mistakes.

To finish, Kiril will do a live review of your website* giving you pointers and showing you where you may be losing visitors. If you’d like to volunteer your site get in touch with fatBuzz (Priority will be given to those registered on the New Media Breakfast website) *whilst stocks last

Expect straight talking and be prepared to make some changes to your websites afterwards!
(This seminar has been classified as PG. May contain some political incorrectness, swearing, violence or nudity)

Special Bonus Feature... Facebook Pages

Facebook have recently made some significant changes to Facebook Pages creating new opportunities for businesses. Gordon White of fatBuzz will update you on the changes and discuss the opportunities now available for businesses using Facebook. He will bring you up to date with the following:

Notifications
Switching from Business to Personal Profiles
Posting personally on your business Page
Pages liking other Pages
iFrames

This short session is designed to bring you up to date with the latest developments, if you have any specific questions you would like answered about Facebook Pages please let us know in advance here.

No.29 Members Go Free – If you are a 29 Member you can attend the breakfast free of charge. Please email malcolm@fatbuzz.com with you membership number and he will add you to the attendance list.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

Edinburgh New Media Breakfast - not to be missed - especially for SME's

2011-03-07T15:56:00.003Z

Just a quick reminder to all the Edinburgh New Media Breakfast attendees to book for this Thursday's event on Cloud Computing.

You may not think this is an important subject but, if you use a mobile phone you are almost certainly already using Cloud Computing and, you will be using it more and more in the future.

Tommy Mitchell from NVT Group gives a very humorous, but berry informative presentation on how businesses can benefit from Cloud Computing. His advice will not only let you access the same software as blue chip companies but, it will save you money and improve your operational set up.

I strangle recommend you to come along on Thursday and learn what it all means and how you can start to take advantage of the opportunities availabe in the cloud.

BOOKING
To book the Edinburgh New Media Breakfast please click here.

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Social Media Podcast edition 32 - The new office and interior design with John Dick & Son

2011-03-07T00:19:00.001Z

In Edition 32 we have the usual free flowing conversation about all manner of thisng social media, and a few that are not!

We review the recent New Media Breakfast with Tommy Mitchel of NVT Group where he talked about Cloud Computing, we discuss the new Facebook Pages and generally discuss some of the recent developments in social media. We are also joined by special guests, Sall and Bruce Dick of John Dick & Son who talk about their recent adoption of social media and they help us review a few iPad Apps for Interior Design which include: Decor Advisor, Cool Hunting, Houzz and Dream Home.

We also compliment AudioBoo for some great cistomer service when we needed help ahead of a very unusual Burn's Supper. There is also a qick review of a great App for artists called ArtRage and we also get a plug in for Gordon's Facebook Page - Gordon White's Art

Other things mentioned include: deck.ly audible.com dropbox

We have decided to use a new hashtag for the Social Media Podcast #SMPodcast We will be using the #SMPodcast to let you know when we're recording the podcast so that you can ask questions or suggest discussion topics. So, please follow the hashtag so that you can keep up to date with our recordings.

Finally, if you would like top be on a podcast either in person or, via Skype, please contact me at gordon@fatbuzz.com and we will try to get it organised.

Play the podcast here:

Download Social Media Podcast

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Welcome to John Dick and Son

2011-02-23T14:14:00.002Z

Here at fatBuzz we are delighted to be working with John Dick & Son, interior designers and retailers of fine quality furniture. We have already launched their Facebook Page, Twitter account and blog and as part of that exercise we got the guys at John Dick & Son to tell us a bit about themselves on this short video. It's the first time they've tried anything like this, take a look at the result here:

One small favour, please share this post so that other people can find us. Thank You.

fatBuzz are on the move...

2011-02-21T10:25:00.002Z

After a very long wait for telephone lines we are delighted to announce that we have moved office this morning and (fingers crossed) it seems to have gone quite smoothly although, we have no internet yet but we are promised we'll have it very soon.

We would be delighted to see anyone at the new office, we have lots of meeting areas and, a kitchen to make the coffee and perhaps give you a piece of Dean's shortbread so, pop in if your in the Kinning park area, we'd be delighted to see you.

Here are all the details you need.

NEW OFFICES

6 Durham Street, Kinning Park, Glasgow, G41 1BS

(next to the Trespass building)

Our new telephone number is:

0141 427 0727

One small favour, please share this post so that other people can find us. Thank You.

A timely breakfast for me...

2011-02-17T12:57:00.002Z

Many of you will know that fatBuzz are moving office very soon, that's why the next New Media Breakfast on Cloud Computing is a very timely one for fatBuzz and me in particular.

We already use Cloud Computing to share files with clients or, to access when we're out visiting clients. And, when we move to the new office I will make much greater use of Cloud Computing because I tend to do a lot of my client work in the evening so, I'm not entirely unfamiliar with the concept.

I am looking forward to is finding out where Cloud Computing is going in the future in terms of licensing software and accessing it online instead of having it installed on your computer. I am also keen to find out how secure your data is when it's stored in the cloud and what measures can be taken to guard your content.

Cloud computing will enable the workforce to be more disparate in the future however, I fear that connectivity in Scotland will play a big part in the success or failure of Cloud Computing, I look forward to what Tommy Mitchell has to say about that.

If you have any questions you would like to ask Tommy at the New Media Breakfast please email them to me and we will make sure they are included in the Q&A session. You can also submit them to our Facebook Page or on Twitter.

If you haven't booked for the breakfast you can do it here:

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

New Facebook Pages - What are the changes?

2011-02-11T03:15:00.014Z

Some interesting changes to Facebook Pages have just been introduced today and, they're much as we predicted in our Social Media Podcast No.29 recorded back on 21st December last year. Here are some of the main changes:

Switching Accounts
You can now use Facebook as a Page or as a personal profile so, you now have the option to post to your Page using your personal profile rather than as the Page Admin.

Notifications
This is one that will please most people. You can now get email notifications when people post or comment on your Page so, now no need to constantly check for activity, you will be notified (optional).

News Feed
There is now a news Feed on your Page.

Tabs
The tabs are now down the left hand column. Along the top of the page there is now a feed from your photos.

Liking
Pages can now "Like" and post on other Pages.

Sizes
It looks like .fbml pages are now reducing from 520px wide to around 492 - 493px wide. This will mean anyone using splash pages and welcome pages will need to resize their images otherwise the right hand side will cut off. if you are a fatBuzz client, we will do this for you but, it may take a day or two because we have so many to change over.
Update 11.15am on 11th February: Thank you to Stephen K Knight (@FanPageGuru) who sent me a message on Twitter, apparently the width issue may be a bug in the Facebook coding and the width will be 520px as it was before so, please don't amend your .fbml page widths just yet)

Full Rollout
The Pages can be switched over to the new layout now however, the full automatic switch to the new Pages will take place on 10th March.

We will be exploring all of the changes in more detail over the next few days and we will let clients know if anything affects them or, what new opportunities are available to you as a result of the changes.

If you have any questions about the changes please ask in the comments box below or, email me at gordon@fatbuzz.com

Listen to Social Media Podcast No.29 here:

Download Social Media Podcast

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Social Media Podcast 31 - Phoenix head to NADA San Francisco and, the usual social media chat

2011-02-04T09:29:00.000Z

In No.31 (not 32 as introduced at the start of the podcast) enjoy the usual banter with Gordon White, Kyle Murdoch (fatBuzz) and Iain Murray. eventually we are joined by Russell Smith, Sale and Marketing Director at Phoenix Car Group. We look at recent news and events around the world of social media and give a brief round-up of the New Media Breakfast about sharing content. A special thanks to Mitch Joel for his contribution to that event.

We then move on to discuss a range of topics including, Facebook Sponsored Adverts, CNN's iReport, DropBox iPad App, Prezi iPad App, the Dodo Case for the iPad, Citizen Journalism and much more.

Russell Smith then joins us to talk about the 15 strong team from Phoenix Car Company going to the annual NADA convention in San Francisco to learn more about customer service. He explains how the attendees staked their claim to a place on the trip via social media and, how they will be sending regular reports back from the convention via social media. We also suggested to Russell that Sallie Goetsch (Social Media Podcast No.24) might be able to help those who are new to blogging if they experience any difficulties whilst in San Francisco!!!

Play the podcast here:

Download Social Media Podcast

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Facebook no longer allow you to "Suggest a Friend"

2011-01-31T15:19:00.003Z

An interesting development of Facebook is the removal of the "Suggest a Friend" on Facebook Pages although, the option is still available to page administrators. Anyone using a call to action that includes the wording "Suggest to Friend" should change this to something like "Please Share". The "Share" Button is not as obvious as the previous "Suggest to Friends", it's located at the bottom of the left hand column.

I'm not sure the reasoning behind this but I assume it's something to do with the imminent changes to Facebook Pages or, is it to encourage more page owners to use Facebook advertising to promote their page?

Let us know your thoughts or, if you have any other information about this recent change.

If you know others who might be interested in this subject please use the Twitter, Facebook and Share button below to share it with your community.

Glasgow New Media Breakfast - Cloud Computing

2011-01-31T14:41:00.004Z

The next Glasgow New Media Breakfast is on the 25th February and will look at Cloud Computing. We are delighted to have Tommy Mitchell, an expert in cloud computing, to make the presentation on this very topical subject. To find out more about cloud computing and our speaker for the event please click here

If you know others who might be interested in this subject please use the Twitter, Facebook and Share button below to share it with your community.

The fatBuzz App is now available

2011-01-21T02:19:00.007Z

The new fatBuzz iPhone App is now available for download on iTunes. The App, which is the first we've developed and launched using our own Apple App Developer licence, will give you easy access to fatBuzz content. You can access our Blog, Twitter, Facebook, Linked-In, Social Media Podcast, YouTube, Flickr, fatBuzz Social Network and, the New Media Breakfast details all in one place; you can even send us a message direct from the App.

You can download the free fatBuzz App on iTunes by clicking here

If you've found this post interesting or, you know someone who might like the fatBuzz App, please share it with your online community using either the Twitter or Facebook buttons below. Thank you.

Social Media Podcast 30 - could this be dot.com 2000 collapse all over again?

2011-01-11T02:05:00.001Z

In No.30, the first Social Media Podcast of 2011, Gordon White is joined by Kyle Murdoch, Iain Murray, Malcolm White and Lynsey Wight. We chat about the recent valuations being banded around for Facebook, Twitter, Groupon and Linked-in... is this heading for the dot.com collapse of 2000 all over again?

We also look at Quora, DODO Cases (the superb new iPad case ordered by Gordon White), YouTube's new home page, the new iPad 2, Acer Iconia, Skype Video on the iPhone 4, zazzle.co.uk and how Attacat have used a similar idea on their corporate tops. We also talk about the importance of putting references to your on-line sites in your off-line collateral, the need to reset your Facebook privacy after the arrival of "Instant Personalisation" and, DIGG vs Redit vs StumbleUpon.

Closer to home, we look at the new web site for New Media Breakfast and how you can now get all of the information for each event in a single web location. We also have a new Facebook Page for the breakfasts and we've added a feed from the web site to the fatBuzz Iphone App.

You'll hear the usual informal chat, humour and general fun surrounding the whole world of social media culminating in the demonstration of my latest iPad App acquisition and my potential as a music DJ!

Play the podcast here:

Download Social Media Podcast

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Glasgow New Media Breakfast - Share and share a "like"

2010-12-26T15:09:00.012Z

Getting your content shared online

Friday 28th January 2011 at 8.00am (Registration from 7.30am)

29 Royal Exchange Square

Great content is the key to engagement on social media but, how easy do you make it for people to share your content? Do you actively encourage your content consumers to share your content with their communities? Do you make it easy to do and, are they dong it?

This New Media Breakfast will explore sharing. We will look at ways to get people to share different types of content from; blog posts to video, podcasts to pictures and, tweets to web pages. There are lots of tools you can use to do this and lots of tips and tricks that will get your content shared on multiple platforms, we will explore these and give you practical examples of how you can utilise them in your daily social media activities.

We will look at these tips, tricks and techniques from both a social media and search point of view; Gordon White of fatBuzz will explore the social media angle and, Tim Barlow from Attacat will take us through the power and value of sharing content from a search perspective.

This presentation is essential for anyone creating content, wether it's a blog or Twitter post or, a Facebook status update - getting your content to your niche market is essential and "sharing" is one of the most effective ways to make this happen.

We hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR NEW MEDIA BREAKFAST GLASGOW HERE:

Merry Christmas from the fatBuzz Lounge

2010-12-23T14:04:00.002Z

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Social Media Podcast 29 - I've seen the new Facebook Pages

2010-12-21T10:15:00.003Z

On Social Media Podcast 29 Gordon White, Iain Murray, Malcolm White and Lynsey Wight chat about social media and look back at some of the highlights from 2010.

Gordon reveals the elements of the new Facebook Pages he was lucky enough to see when reportedly a Facebook engineer mistakenly made them live last week. Gordon was working on the fatBuzz Page when the new layout and functions appeared for about 10 mins.

We also discuss the best new device of 2010 with surprising results from our poll. Listen in to her what our community though of this and many other favourites from the past year.

We also reveal a little more about the new fatBuzz offices, the new web site planned for New Media Breakfast and, the new fatBuzz App.

To round off the podcast we have music from Paul Levinson's album "Twice Upon A Rhyme" which has just been re-released as a remastered vinyl. Paul is author of the best selling book "New New Media" and he recently recorded a piece of video on Skype where he addressed the New Media Breakfast audience so, little urprise he chose the title, "Looking for sunsets (in the early morning) as the track for the Social Media Podcast.

The album is available in the UK as a download from iTunes, Amazon and eMusic and, the remastered vinyl is also available from Whiplash/Salvation Records in the UK. You can get it via eBay.

Or, from the store at:

Whiplash Records
Anthony Nyland
12 Cronton park close
Widnes
Cheshire
WA8 5DR
United Kingdom
Phone: 0151|4244040
Email: sales@whiplashrecords.co.uk

And people can get more of my music, for free, with reviews, history of the album, etc at http://myspace.com/paullevmusic

Play the podcast here:

Download Social Media Podcast

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Edinburgh New Media Breakfast - Linked-In

2010-12-20T15:42:00.001Z

The first New Media Breakfast of 2011

Thursday13th January 2011

Venue: To be confirmed

8:00am

Brand You and Business Development.

Looking at how to best present your profile on Linkedin and using it for Business Development. (Referencing personal case studies)

Linked-In is much talked about as a business social network but, are you using it to it's full potential? We will explore how best to present your personal profile on Linked-In and, how you can use this popular tool for business development.

We are delighted to have Colin Gilchrist to present this New Media Breakfast. Colin is a well respected figure in the social media community and brings a wide variety of experience to this very topical subject.

Here is a quick summary of Colin's career so far, I'm sure you will agree his experience will be invaluable in presenting this subject and we are pleased to have him as a presenter at the New Media Breakfast.

1984 - 2000 Fashion retail & buyer (latterly Burberry)
2000 - 02 Event Business Development
2002 - Digital Business Development
2003 - Set up Digital Face with Leith spin off
2005 - Started using Social Media (introduced to it through old school friend Hugh Macleod - Gapingvoid)
2006 - Making Myspace pages for EMI & Universal
2007 - Developed a world first, using a social network to alleviate traffic congestion
2008 - Making Facebook applications (trip-advisor)
2009 - Spent time in Las Vegas with Zappos in the weeks before the Amazon investment (also developed Tweetabits, which is now back in development)
2010 - implementing social media strategy to clients such as The Famous Grouse Experience ; Poppyscotland as well as delivering training & consultancy to Advertising agencies and Businesses both professional and consumer (and allude to a mild fascination in Fashion, see http://socialtailor.com)

I hope you can make it along to this event. If so, I look forward to seeing you on the day.

BOOK FOR LINKED-IN NEW MEDIA BREAKFAST EDINBURGH HERE:

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Edinburgh New Media Breakfast - Question Time

2010-11-30T15:54:00.009Z

EDINBURGH BREAKFAST - 9th December 2010 at 8am
The Tower Restaurant, Chamber Street, Edinburgh
New Media Breakfast topic: "Question Time" Panel

This month we're having a New Media Breakfast "Question" Time when you get the opportunity to ask our panel of experts anything you want to know about social networking, search optimisation, pay-per-click advertising, audio and video podcasting, legal issues, blogging, apps, plug-ins, content generation and, anything else you can think of.

We are encouraging people to send questions to us via the blog, Twitter or our Facebook Page. In addition, we will be taking questions from the floor on the day.

You can listen to the podcast we recorded at the Glasgow breakfast here, it may give you some ideas for questions that you would like to ask in Edinburgh. You can also download or subscribe to the Social Media Podcast here.

Our panel of experts is still being finalised but will include:

• Tim Barlow, Managing Director, Attacat – who will answer Search Optimisation related questions
• Valerie Surgenor, Senior Associate, MacRoberts LLP – who will answer questions of legal aspects of social media
• Colin Gilchrist, Web and Social Media Marketing Director, Digital Face – who will answer questions Social Media Marketing
• Belinda Roberts, Managing Director, Winning Entrepreneurs and extensive user of social media for business
• Mike Coulter, Social Media Strategist with Digital Agency - who will answer questions on social media strategy

Gordon White will play the "David Dimbleby" Chairman role for the event.

We hope you can join us for what should be a fun, but informative, breakfast. If you have a specific question you would like to ask, please post it as a comment on the fatBuzz Blog. Alternatively you can post it on Twitter as a direct message @fatbuzz or you can email any of the panel at the links below:

Email
Gordon White
Email Tim Barlow

Even if you don’t have a question, the discussion will be interesting and may even prompt you to ask something on the day.

BOOK FOR QUESTION TIME NEW MEDIA BREAKFAST EDINBURGH HERE:

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